Yes! Using trending audio can boost your reach and engagement because Instagram prioritizes Reels that follow popular trends. When you use a trending sound, your content has a higher chance of being discovered by new audiences in the Reels Explore tab.
However, just adding a trending song isn’t enough. You also need engaging visuals and a strong hook in the first few seconds. If possible, hop on trends early, as they tend to get saturated quickly.
Also, check if the sound has a Trending arrow in the audio library, as that’s a sign it’s picking up momentum.
