Having high social media engagement is one of the best ways to grow your platforms in 2020.
From engaging with your audience to sharing in-depth captions, we’re sharing everything you need to know to boost your social media engagement across all channels.
Ready to see your social media engagement skyrocket? Let’s get to it.
How To Boost Your Social Media Engagement
In simple terms, engagement is the number of interactions people have with the content on your page.
Think likes, comments, shares, saves, retweets, etc. Tracking and understanding your social media engagement is super important in 2020 (even more than tracking followers!).
In fact, when most brands are looking for influencers to partner with, they’re actually prioritizing influencers with high engagement over high follower counts.
Engagement leads to conversions and deeper connections with your followers — which is what you want!
Here are a few surefire ways to help boost your engagement on social media:
Boost Your Social Media Engagement #1: Engage With Your Audience
While this may sound like a no-brainer, it can be easy to overlook.
As creators, we often put most of our focus on creating the best content. But what happens after we post that content?
That’s where the real work begins.
As a simple rule, try to reply to every comment, DM, and story reply that you receive. If people are willing to engage with you, it means they care about what you’re posting.
And if they care about what you’re posting, you should deepen that relationship so that they will always support your work!
Let that be the base of your social media engagement strategy.
In 2020, the Instagram algorithm rewards engagement over impressions or follower counts. This is why you may always see posts and stories from your “favorite” accounts first.
The Instagram algorithm is taking into consideration who’s content you engage with the most and is showing you that person’s content more frequently than the content you don’t engage with.
Plus! The more people who engage with you, the more your content shows up in their feed.
It’s important to note — when we say engagement, we mean more than just leaving a heart eyes emoji when someone comments “I love this!” on your post.
Instead, reply “Wow, we’re so happy to hear that! thank you, [person]” or something to that effect. It’s important to show that there is a real person behind your account!
See how travel blogger and influencer @hey_ciara actually takes the time to sincerely reply to her comments.
Replying to Direct Messages is another way to engage with your audience. If you have the time or means, spend a few hours each week replying to your DMs! Small tasks like these are truly appreciated by fans.
Sparking up a quick convo with your followers is a way to sort of future-proof your engagement. Someone that you interact with briefly is going to be more inclined to comment on future posts than someone you’ve never interacted with. Keep that in mind!
For companies and creators alike, this type of engagement increases loyalty and word of mouth for your brand and/or services.
Boost Your Social Media Engagement #2: Dive Below The Surface in Your Captions
Not every caption needs to be a storytelling moment, but think of your social media captions as a way for your followers to get to know you or your brand a little bit better.
Studies have shown that longer, more thoughtful captions can be great ways to connect with your followers and foster a higher level of engagement.
The followers who are likely to read your longer captions may also be more likely to leave a comment responding to your caption.
Again, this doesn’t need to be done in every post, but a nice, occasional storytelling moment can be a great asset for boosting your social media engagement in the long run.
Not sure where to start with writing Instagram captions? Check out our Ultimate Guide to Writing Good Instagram Captions and our free video workshop!
Boost Your Social Media Engagement #3: Use GIFs and Emojis
Never be afraid to use GIFs and emojis in your posts.
In 2020, the way we communicate has changed drastically, even compared to just 10 years ago.
Tag the brands:
1. 🌮🛎
2. 🚽🦵🚶🏼
3. 🐝🤱🏻
4. 🐑🍔👙
5. 🏕🛎
