Step #1: Set Yourself Up Right
A well-optimized TikTok profile makes it easier for others to discover and engage with you. Here are a few questions to get you started:
What niche will you focus on?
For example, #BookTok is the community on TikTok that makes videos about books. Or maybe you’ll focus on Cottage Core, which is a lakeside-living aesthetic.
What type of content do you want to make?
Beyond trends or communities, you should also think about the type of video you want to make, such as advice, dance, comedy, or impersonations.
How will you describe yourself on TikTok?
Your TikTok bio tells people who you are and why they should follow you. Plus, you can have a TikTok link in bio showcasing anything you want people to see beyond your profile.
Step #5: Interact With Followers
TikTok is a two-way street—respond to comments in your videos, engage with followers on their pages, and comment on creators you admire in your niche.
The key to going viral is visibility, and interactions with other creators on the platform is a big part of that.
TikTok Conversations on Social lets you easily reply to, like, hide, and delete comments.
Step #7: Lean Into Experimentation
Even if your current TikTok strategy is working, don’t be afraid to try something new.
Try your hand at starting a trend, creating an original TikTok sound, or kickstarting a challenge—and see what happens!
It could fall flat, or it could go mega-viral and become part of internet culture. For example, look at the cultural impact of #GirlfriendEffect and #BoyfriendEffect, as well as #GirlMath and #BoyMath. These were all TikTok trends that grew beyond the platform.
Step #9: Go Live
Going live on TikTok is an easy way to directly engage with your followers and show new people who you really are.
When you’re live on TikTok, you can show behind-the-scenes content about your life, host discussions about topics that interest your followers, and collaborate with other creators by interviewing them.
To run a successful TikTok live, a bit of preparation is required. For more insights, check out ’s Guide on How to Go Live on TikTok.
The Simple Path Forward On TikTok
Going viral on TikTok isn’t easy, but with creativity, hard work, and the right strategy, it’s definitely achievable. At (@later.com), we’ve experienced this journey firsthand, growing from zero to 50k followers with several viral videos along the way.
You can achieve this too! With Social for TikTok, you’ll have the best tools to manage your TikTok strategy efficiently. Let us handle the scheduling and analytics so you can focus on creating engaging content.
Sign up for Social today and start your journey to TikTok success!