Hack #6: Adapt Quickly to Algorithm Changes
The Instagram algorithm is always evolving, and not all changes are publicly announced. However, some key updates, like Mosseri’s announcement about reposted content, offer crucial insights into what Instagram values.
“The best way to stay on top of Instagram algorithm changes we’ve found is to follow Adam Mosseri, Head of Instagram, @Mosseri on Instagram and stay up to date with his official video announcements,” says Chantal.
“Typically, if an algorithm change gets announced, we’ll adjust our content strategy to sway more towards the algorithm’s good side.”
When algorithm shifts do occur, be ready to adjust your strategy quickly. This could mean testing new types of content, experimenting with different formats, or changing the frequency of your posts. Flexibility is your friend for staying ahead of these changes and ensuring your content continues to perform well.
“That being said, it’s not uncommon that certain algorithm changes don’t get publicized – and it’s something the social media industry will just kind of figure out on our own, “ adds Chantal.
Actionable Tip: Follow key figures in the Instagram community for the latest updates, and monitor your engagement metrics closely after any significant changes to the platform. Follow us on Instagram at @Media.
