How to Make Money on Twitter

Twitter is a go-to platform for connecting with your community, sharing breaking news, and showcasing your brand’s personality.

But did you know that you can also make money on Twitter?

In recent months, Twitter has rolled out several new e-commerce tools — and they’re ideal for brands and creators looking to drive revenue on the app.

Keep scrolling to discover some tried-and-tested money-making strategies:

7 Ways to Make Money on Twitter

With 199M daily active users, Twitter is one of the largest social media platforms — and the potential to reach new customers is huge. But how can you get in front of them and make money?

Here are 7 ways to make money on Twitter:

1. Raise Product or Service Awareness

2. Purchase Twitter Ads

3. Leverage Twitter Influencers/Creators

4. Set Up Twitter’s Tip Jar Feature

5. Make a Twitter Newsletter with Revue

6. Create a Subscription Service With Super Follows

7. Set Up Ticketed Spaces

#1: Raise Product or Service Awareness

Creating thumb-stopping Tweets to promote your products can not only help raise awareness, but encourage sales too.

There are several ways to do this:

1. Share where your products can be found, like illustrator Bria Nicole.

She shared her partnership with retailer HomeGoods, and asked her community to send her UGC should they see her work in-person.

The result? A viral Tweet (with over 7K likes!) and tons of comments from users saying they’d purchase her art.

2. Use GIFs and short-form video to highlight your products in a fun way, like beverage brand Olipop.

They cleverly repurposed an Instagram Story boomerang for Twitter to tease a new product launch.

In doing so, they were able to drum up excitement for their latest product addition.

3. Show a use-case of your products and ask a leading question in order to prompt engagement from your audience.

Rakuten Kobo frequently uses this tactic to promote their eReaders and SleepCovers: