9. Start Networking
Instagram can also be a great way to connect with other professionals such as mortgage companies, accountants, attorneys, and local businesses. Engage with them and use this social media to network online and find new business opportunities.
Just like with normal clients, you’ll need to provide items of value in your posts to keep them interested. In this case, you might post business insights or offer to collaborate with companies in your community.
10. Use Onlyl.ink to Boost Your Instagram Marketing
Instagram doesn’t allow links in posts and limits you to a single link in your bio. That can be frustrating when you’ve got lots of content to share.
That’s where Onlyl.ink comes in. Designed specifically for real estate agents using Instagram, this powerful app lets you create unique microsites for listings, lead generation materials, and more. It allows you to send your audience to the content you choose.
Onlyl.ink contact forms are compatible with Instagram’s autofill feature. As a result, potential clients can enter their contact details with a single click to get more information, allowing you to capture leads and convert followers into legitimate prospects.
Get started creating your Onlyl.ink today, it’s 100% free.
5 Real Estate Instagram Accounts That Are Getting It Right
Oftentimes the best way to understand what works in your specific industry is to see what competitors are doing. Looking at the best real estate Instagram accounts from your local market can shed light on what works and what doesn’t in this particular niche.
Here are 5 real estate Instagram accounts to check out for inspiration:
- Chad Carroll
- Ginger Martin Luxury Real Estate
- Barry Cohen Homes
- Madison Malibu
- Ryan Serhant
1. Chad Carroll
Chad Carroll is a Florida real estate broker who has managed to amass an impressive half a million followers on his Instagram profile.
It’s clear at first glance that Chad posts high-quality, impressive shots of his listings to attract attention from potential buyers. He uses a mix of visuals, carousels and videos, all in a high-luxury aesthetic, and gives clear information on each listing (including whether it’s been sold) in his captions.
Though his posts are mainly of real estate properties, he does feature the occasional family picture to build better trust with his audience. Moreover, his highlights also showcase a more personal view of his life, such as pictures from a boat trip or of his dog Max. This ensures he remains relatable, despite his professional account.
2. Ginger Martin Luxury Real Estate
This real estate Instagram account stands out through its compelling branding. Their trademark red brand color is instantly recognizable in any of their posts, be it a banana bread recipe or a report on house trends.
Nob Hill Compass also has a wide variety of posts on its account. Real estate listings, moving advice, team introductions, holiday celebrations, and food and décor trends are just a few topics covered.
Their social media marketing ensures that their audience will know from the start when a post on their timeline is from them while switching between content categories to keep users on their toes.
3. Barry Cohen Homes
Barry Cohen Homes keeps its branding consistent throughout its account by using a signature font and introducing its logo within its visuals. Everything from the color schemes to the typeface and minimal but informative captions give the impression of luxury and professionalism.
At the top of the account, within the pinned posts, there are images of the team which is referred to as a family. This gives future clients an idea of who they will be working with, building trust in the business.
4. Madison Malibu
Madison Hildebrand’s Instagram account features his personality heavily.
This Realtor doesn’t shy away from mixing his real estate posts with selfies, pictures of his animals, and sneak peeks of his abs. And, from his over 100k following count, it’s clear that this works wonders for his social media presence.
While it can be tempting to keep things strictly professional in a field such as real estate, this account is proof that letting loose and interacting with your audience in a more personal way can be a major bonus.
5. Ryan Serhant
Ryan Serhant is a well-known personality thanks not only to his prospering real estate career but also his successful Netflix show “Owning Manhattan”. It’s only natural, therefore, that his account features many aspects of his personal life.
Unlike the previously mentioned accounts, this one features no real estate listings. This is a better example of how to become an influencer in the industry and build a strong personal brand image.
Ryan’s Instagram features a mix of recent trends, promotional posts of his latest endeavours, and samples of his real estate journey and unique personality. He remains relatable and connected to his audience while being a powerhouse of the industry.
10 Instagram Post Ideas to Elevate Your Account
Now that we’ve taken a look at a few of the most prominent real estate accounts, it’s time to understand how to build something similar.
Here are 10 post ideas to stand out on your followers’ Instagram feeds:
- Informational listing posts.
- Market stats and trends.
- Client testimonials.
- Inspirational posts.
- “This or That” posts.
- Real estate memes.
- Posts about you/your team.
- Educational posts based on personal experience.
- Tips for navigating the market.
- Community events and holidays.
1. Informational Listing Posts
The primary reason why people follow real estate Instagram accounts is to stay up to date with what’s on the market.
Post listings by sharing images that uniquely showcase the properties, complete with captions that give potential buyers all the necessary information. Some agents choose to keep their captions short and to the point, while others take a more creative road in descriptions.
Either way, the best real estate accounts know how to intrigue people into wanting to buy or rent through their services, and an informational listing post is the best way to do that.
2. Market Stats and Trends
By posting valuable information about the market, you position yourself as an expert in the field. This builds trust with your audience and shows them you are someone they would like to work with in the future.
These posts not only help you connect with clients, but other professionals such as mortgage brokers, appraisers, and other agents. These connections can lead to referrals and collaborations further down the line.
3. Client Testimonials
The best way to show that your services are worthwhile is to bring forth reviews from clients who were satisfied with your work.
Show your followers you value their opinions and satisfaction, and give them a sneak peek into what working with you will be like. This not only builds trust but also generates engagement on your profile.
4. Inspirational Posts
Sometimes, what your audience needs to see on their feed is a post that will give them inspiration or motivation. These posts often provide a nice break from the usual promotional posts that fill social media platforms.
Holidays are a great example of an opportunity to post quotes and inspirational stories without coming off as cheesy or disingenuous. These posts are great for generating engagement and customer loyalty.
5. “This or That” Posts
One sure way to grow any social media account is to find ways to get users to actively engage with your posts. Games, quizzes, and polls, are all specifically designed with this purpose in mind.
One such game that works great on real estate Instagram accounts is “this or that”. Have your audience choose between architectural styles, home decor, wall colors, and other fun home-related things. They will be entertained, and you will gain interactions as well as learn more about their preferences.
6. Real Estate Memes
As the 5 real estate Instagram accounts that we listed earlier in this article proved, leaning into a more laid-back, humorous tone of voice in your posts can bring great benefits to your online image.
Funny posts and memes will appeal to both potential buyers, who will learn things about your profession through a humorous lens, and other people from the industry, who will find your content relatable. The result? More shares and interactions.
7. Posts About You/Your Team
Encourage followers to learn more about who is behind the real estate business you are promoting on Instagram. Share images, personal stories, and other posts that offer a glimpse into who clients can look forward to working with.
These posts are also telling of your values as a business. It shows that the members of the team are appreciated and celebrated, and thus your audience can expect that they will be treated with the same respect if they choose to work with you.
8. Educational Posts Based on Personal Experience
Everyone can find random facts about real estate. While it’s a good strategy to post more general stats and market trends to educate your following, don’t forget to also share tips that are based on your experience in the field.
Remind potential clients that you have hands-on experience with real estate and that you know what you are doing. People will be more inclined to follow your page if they feel it adds true value to their feed.
9. Tips for Navigating the Market
The real estate market is daunting, especially for those who don’t fully know it. Things like property taxes and mortgages are a lot scarier when they seem obscure and difficult to fully understand.
Post industry tips and tricks that simplify the housing market for potential clients, helping them find the confidence to take the leap and consider buying or renting. This way you will become a trusted voice for your local community, building both your Instagram page and your clientele.
What is an investment property? What are the taxes like in certain areas? What should one look for when buying a house for their family? Answer as many burning questions as you can for your audience.
10. Community Events and Holidays
When you decide to live in a particular area, you inevitably become part of its community. This can be a major selling point for some. Show the upsides of the areas you are promoting listings in by highlighting the major festivals and events that take place there.
Bonus points if you are participating in some of these holidays and events, as it allows your online following to see you in a more personal light.