Planning a social media content calendar around major holidays offers an excellent opportunity to creatively link your solution or services to these dates. Holidays carry specific themes and evoke strong emotions, making them the perfect backdrop for capturing your audience’s attention. Whether it’s Valentine’s Day, Thanksgiving, or any occasion in between, these moments offer the chance to connect on a more personal level with your followers. This guide will help you plan your social media content calendar, allowing you to make the most of each festive occasion and turn every holiday into a celebration of your brand’s story.
What is a social media content calendar?
Planning social media content calendar for major holidays
- Select relevant holidays for your brand
- Create a content plan for social media holiday posts
- Add the planned posts to the content calendar
- Create and publish your holiday posts directly from the calendar
What is a social media content calendar?
A social media content calendar is a tool that assists in organizing your editorial plan and scheduling all your content-related activities across platforms like Instagram, Facebook, TikTok, and others. It provides a visual workflow and an overview of your entire content strategy, allowing you to easily see what is planned for specific dates.
A social media content calendar isn’t just about keeping you organized; it’s about elevating your entire social media game! Here are a few reasons you definitely need one:
- It can help you identify any gaps in your content plan
- It helps you maintain a consistent posting schedule which is crucial for keeping your audience engaged
- It ensures you have a diverse range of content while allowing time for quality control
- A shared calendar keeps everyone on the same page, improving collaboration and efficiency
- By planning ahead, you save time that you’d otherwise spend scrambling to create content last minute
Narrato’s social media content calendar
Narrato is an AI content creation, optimization, planning, and collaboration platform that offers a unique space where you can not only create your social media plan but also generate ideas and track your workflow. You can use its content calendar feature to track the progress of your projects, generate content ideas, assign tasks, and keep everything on track. Unique features of this social media content planner include:
- Create a new content item: You can create and assign tasks right from the content calendar. The platform also offers the option to add content items in bulk.
- AI content ideas generator: Access the Narrato AI Topic Generator right from your content calendar to brainstorm ideas for your projects.
- Filter content tasks: Content items on the calendar are color-coded according to their workflow statuses. With Narrato’s content calendar, you can easily filter these items based on their workflow status.
- Change content deadlines: It’s easier to modify the due dates for tasks. Simply drag and drop a content task to the new date.
- Global content calendar: You can use the Global Content Calendar on Narrato Workspace to get a comprehensive view of all your content projects.
Now let’s take a look at how you can plan your social media content calendar around major holidays.
Planning social media content calendar for major holidays
Creating a content calendar around major social media holidays can boost engagement and give you fresh content ideas to celebrate an occasion (and your brand) with your audience. Here’s how to get started:
1. Select relevant holidays for your brand
Every brand has its own distinct character and identity, which should also be reflected in the way they celebrate holidays. To make the most of these occasions, start by identifying holidays that align with the essence and message of your brand. This thoughtful selection creates a natural link between the brand and the holiday, making it easier to incorporate your products or services into the celebration.
For instance, if your brand is centered around pet care, you might choose to celebrate International Cat Day, National Pet Day, and other related holidays. This allows you to showcase your products in a way that engages cat owners and lovers who are likely part of your audience. On the other hand, if your brand focuses on family and togetherness, a Thanksgiving or Christmas post might reinforce your brand’s values and appeal to your customers’ emotions.
2. Create a content plan for social media holiday posts
Once you have the holidays sorted out, it’s time to create a social media content plan that will keep your audience engaged. This plan should serve as a roadmap for what you’ll post during the holiday season (and in between). When creating this plan, it’s important to balance your regular content with holiday-themed posts. This balance is key because while holiday posts can boost engagement with their timely and relatable nature, your audience also appreciates the consistency of your usual content. By blending these, you maintain your brand’s voice and keep your feed dynamic.
You can also use AI tools to help brainstorm engaging topics tailored for holidays. These tools can suggest creative ideas and new angles you might not have considered. Narrato offers a mix of AI tools to help you with ideation, like the AI meme idea generator, AI social media poll questions generator, and AI Chat.
3. Add the planned posts to the content calendar
With all your holiday posts planned, it’s time to add them to your social media content calendar. Narrato makes this easy, allowing you to add them as content items directly into the content calendar, both individually and in bulk. Simply click on the date, choose a folder for saving the holiday post, and add the post.
For adding items in bulk, it’s always better to move from calendar to list view, where you can just click on ‘New’ to bulk add content items. Here’s you’ll get two options –
- Copy from the list
- Import your list directly
Make sure to set clear deadlines for each piece of content to keep your team accountable.
4. Create and publish your holiday posts directly from the calendar
Based on the workflow you select, the posts you’ve added to the social media content calendar will be color-coded.
This helps you easily keep track of which posts are new, which ones have been published, and which are still under review.
To create a post based on the plan, just click on the post in the content calendar. This will take you directly to the content editor, where you can begin drafting your post. Narrato’s AI social media holiday post generator can assist you along the way. With an extensive list of holidays and special days for each month, all you need to do is choose the month and the specific holiday, then click generate. The AI will quickly provide you with a ready-to-publish holiday post in a few seconds.
Narrato also offers an image and graphics feature, allowing you to choose from a selection of free stock images and GIFs. Alternatively, you can use the AI image generator on the platform to create your own custom AI images to complement your holiday post.
Add hashtags, visuals, and any last-minute campaign adjustments right before you schedule them to go live with the ‘Publish’ button. With everything prepared and automated, you can engage with your community without the stress of manual posting.
💡Pro-tip for planning your social media holiday posts
To simplify your life even more, consider setting up the AI Content Genie on Narrato. Just specify your preferred themes and include your website URL. Each week, the AI will automatically create holiday or special day posts ready for you to publish. These posts come complete with relevant emojis, hashtags, and images to enhance your content. All you need to do is add them to your calendar.
Plan ahead with a social media content calendar
Creating a social media content calendar around major holidays can be a game-changer for your digital marketing strategy. Take advantage of holidays to showcase your brand’s personality and values, making your social media presence memorable and impactful. So, get started today with a free trial, or schedule a demo.
