How to Preorder the New iPhone 17, iPhone Air, AirPods 3, and Apple Watch Series 11, Ultra 3, and SE 3 and Get the Best Deal

Apple’s “Awe Dropping” presentation occupied all our attention this week, during which it revealed its 17th-generation iPhones, the ultra-slim iPhone Air, several Apple Watch models, and the long-awaited AirPods 3. These events always kick off a frenzy of preorders as Apple aficionados scramble to get their hands on the latest and greatest, so we’ll give you a head start here.

What You Need To Know About The iPhone 17

Here’s the skinny on the iPhone 17. The new A19 processor delivers faster performance than ever before, with a six-core CPU, five-core GPU, and 16-core Neural Intelligence array. It’ll ship with iOS 26, featuring Live Translations directly in Messages, FaceTime, and phone calls—very cool. More power efficiency leads to longer battery life and faster charging, with the new phone going from zero to 50% in 20 minutes. The cameras also get a refresh, with the main lens now 48MP along with a 48MP ultra-wide lens, and a Center Stage front camera with a sensor double the size of the iPhone 16’s, along with a new square aspect ratio for better horizontal and vertical images. The iPhone 17 starts at $799.

The iPhone 17 Pro is the powerhouse entry, with the new A19 Pro chip delivering what Apple is calling “MacBook-level processing power.” With an aluminum unibody frame and Ceramic Shield on both front and back, it’s massively durable, and the introduction of a vapor chamber delivers better sustained performance and heat management. Three 48MP cameras are on the back, along with an 18MP front-facing lens. The Pro will come in both 6.3-inch and “Pro Max” 6.9-inch form factors. The iPhone 17 Pro starts at $1,099.

Also revealed was the first-ever iPhone Air, a super-slim mobile phone that weighs just over five ounces. The titanium-framed machine is less than a quarter of an inch thick, with a protruding “camera plateau.” It also uses the A19 Pro processor. The back has just one lens, a 48MP Fusion camera system, along with the Center Stage front camera from the iPhone 17. It also does not support physical SIM cards, only eSIMs. Battery life is our biggest question here. The iPhone Air starts at $999.

How To Preorder the iPhone 17

Apple iPhone 17 and iPhone Air (Credit: Apple)

Preorders for the iPhone 17 are open as of Friday, September 12, at 8 a.m. ET, with the devices shipping next Friday, September 19. We’ll update this story with all the major retailers and Apple’s own online store and lay out the trade-in and new contract deals you can get from each of the major carriers.

Apple iPhone Preorder Deals

Apple is going to be the first place to look for the new iPhone models. It typically sells both unlocked models for and carrier-tied phones for AT&T, Verizon, T-Mobile and Boost Mobile. You can pay up front in full or opt for a financing plan, and it accepts trade-in phones for up to $700 off.

• Check out Apple’s iPhone 17 preorder page here.

• Check out Apple’s iPhone 17 Pro preorder page here.

• Check out Apple’s iPhone Air preorder page here.

AT&T iPhone Preorder Deals

AT&T is offering robust trade-in deals for all four of the new iPhone models, with eligible devices able to get you a base iPhone 17 or iPhone 17 pro for free. These offers apply to both new and existing customers.

• iPhone 17 up to $830 off (preorder here)

• iPhone 17 Pro and Pro Max up to $1,100 off (preorder here)

• iPhone Air up to $830 off (preorder here)

Boost Mobile iPhone Preorder Deals

Boost Mobile is offering trade-in deals for new and existing customers. An eligible device will get you $830 off of any of the new iPhones with the $65 monthly Infinite Access plan.

• iPhone 17 up to $830 off (preorder here)

• iPhone 17 Pro and Pro Max up to $1,100 off (preorder here)

• iPhone Air up to $830 off (preorder here)

T-Mobile iPhone Preorder Deals

Verizon’s trade-ins are phrased in phone cost, with the 17, 17 Pro and Air available for free with an eligible device and unlimited data plan, or $1,100 off the list price of the Pro Max.

• iPhone 17 up to 100% off (preorder here)

• iPhone 17 Pro and Pro Max up to 100% or $1,100 off (preorder here)

• iPhone Air up to 100% off (preorder here)

Verizon iPhone Preorder Deals

Verizon’s trade-in deals are even better: up to $1,100 off on any of the new iPhones with eligible device and Unlimited plan. Of course, you can’t get more back than the price of the phone.

• iPhone 17 up to $1,100 off (preorder here)

• iPhone 17 Pro and Pro Max up to $1,100 off (preorder here)

• iPhone Air up to $1,100 off (preorder here)

Xfinity iPhone Preorder Deals

Xfinity offers the exact same trade-in plans as T-Mobile does: The 17, 17 Pro and Air available for free with an eligible device and data plan, or $1,100 off the Pro Max.

• iPhone 17 up to 100% off (preorder here)

  
  
  

  

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• iPhone 17 Pro and Pro Max up to 100% or $1,100 off (preorder here)

• iPhone Air up to 100% off (preorder here)

Best Buy iPhone Preorder Deals

Best Buy isn’t offering any notable discounts on new iPhones yet, but you can get similar trade-in offers to AT&T and Verizon for your current phone.

• Check out Best Buy’s iPhone 17 preorder page here.

• Check out Best Buy’s iPhone 17 Pro preorder page here.

• Check out Best Buy’s iPhone Air preorder page here.

Amazon iPhone Preorder Deals

Amazon doesn’t have any preorder pages up for any of the new iPhones. When the Nintendo Switch 2 went on sale earlier in the year, it was the only major retailer that didn’t participate in the early ordering frenzy for that system, so maybe this shows a strategic shift in play? Whatever the reason, we’ll update when the new iPhones go live there.

How To Preorder the AirPods Pro 3

Apple AirPods Pro 3 (Credit: Apple)

Also announced at the “Awe Dropping” event was the latest in-ear AirPods, the Pro 3. These boast two more hours of battery life with ANC active, from six up to eight, as well as heart rate monitoring, Apple Intelligence-powered live speech translation, and new foam eartips.

Multiple retailers have the AirPods Pro 3 up for preorder.

• Preorder AirPods Pro 3 at Apple here.

• Preorder AirPods Pro 3 at Amazon here.

• Preorder AirPods Pro 3 at Best Buy here.

How To Preorder the Apple Watch Series 11, Ultra 3, and SE 3

Apple Watch Ultra 3, Apple Watch 11 (Credit: Apple)

Three new versions of the company’s flagship wearable were also revealed. The Series 11 expands on the wearable’s health-focused design, with blood pressure monitoring, a thinner form factor that’s comfortable to sleep with, and a refreshed Workout app featuring an AI-powered motivational companion. The SE 3, the budget model, introduces an always-on display, wrist temperature sensor and sleep apnea notifications. Finally, the rugged Ultra 3 packs a built-in satellite radio, wide-angle OLEDs, a bigger screen and battery life up to 42 hours.

• Preorder the Apple Watch Series 11 at Apple here.

• Preorder the Apple Watch SE 3 at Apple here.

• Preorder the Apple Watch Ultra 3 at Apple here.

• Preorder the Apple Watch Series 11 at Amazon here.

• Preorder the Apple Watch SE 3 at Amazon here.

• Preorder the Apple Watch Ultra 3 at Amazon here.

• Preorder the Apple Watch Series 11 at Best Buy here.

• Preorder the Apple Watch SE 3 at Best Buy here.

• Preorder the Apple Watch Ultra 3 at Best Buy here.

More iPhone Deals

Don’t feel like splurging yet? Want to wait until we have a comprehensive review? You can still get great deals on older iPhones right now.

It’ll be three generations old when the iPhone 17 lands, but we’re still quite fond of the 2022 iPhone 14, especially at a nice $80 price cut. With plenty of storage space, a speedy processor, a bright and crisp screen and lots of fun features, it’ll do the job for most users, even if the physical footprint is mostly unchanged from the iPhone 13. In our review, we praised this portable’s improved battery life, speedy charging, and upgraded Qualcomm X65 modem.

Renewed iPhones are a great way to save, as these phones have been restored to nearly factory-fresh quality by skilled technicians and are covered by reseller warranties. This is an awesome price for the iPhone 15 Pro Max, a powerhouse phone that we gave an Editors’ Choice award to in our 2023 review, with design improvements including rounded edges and titanium frame, the new Action button, and USB-C charging. Under the hood, the A17 Pro processor is wickedly powerful, and a massive terabyte of storage outclasses every phone in this price bracket.

If you’re ready to sign a new carrier contract, AT&T has the best deal out there on the iPhone 16 with a trade-in. You can slice up to $700 off of the price by bringing them an eligible device, which is represented as bill credits over 36 months. In our review of the iPhone 16, we gave it an Editors’ Choice award and lauded its impressive battery life, upgraded cameras, great hardware and new Apple Intelligence tools. It feels great in your hands, is super durable, and generally stands out as the best of Apple’s last generation.

Want to save even more on Apple and other top brands? Our deals page has the juice.