How to Start a Virtual Assistant Business: A Beginner’s Guide

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While I share money-making strategies, nothing is “typical”, and outcomes are based on each individual. There are no guarantees.

You’re a super-mom. Let’s be honest, you run on lukewarm coffee and the leftover crusts from your toddler’s sandwich. Your to-do list is a mile long—a chaotic symphony of school pickups, laundry mountains, and last-minute grocery runs. You are the CEO of your household, a master of multitasking, a scheduler, planner, bookkeeper, and crisis manager all rolled into one. And somewhere in those quiet moments, after the house has finally settled, you find yourself dreaming. Dreaming of something more. Something just for you.

You dream of earning a real income, of using your brain for something other than calculating how many minutes you have until the next meltdown. You dream of flexibility—the kind that lets you show up for the school play without asking for permission, the kind that lets you build a career without sacrificing these precious, fleeting years with your kids. You see other women online talking about their successful businesses, and a small voice inside you whispers, “Could I do that? Do I have what it takes?”

Not only can you do this, but the skills you use every single day to manage your family are the exact skills that high-paying clients are desperately searching for. You are already qualified. You just need a roadmap.

What if during that one golden, quiet hour of nap time, you could plant the seeds for a business that gives you the flexibility, the income, and the fulfillment you’re craving? What if you could build a profitable business right from your kitchen table, using the skills you already have? It might sound too good to be true, but it’s the reality for thousands of moms who have discovered the world of virtual assistance.

This guide breaks down the exact, step-by-step framework to launch your own virtual assistant business. We’re not talking about vague theories. We’re talking about an actionable plan you can start implementing today. By the end of this guide, you’ll have a clear blueprint to trade the 9-to-5 grind, or the feeling of being “just a mom,” for a schedule you control and an income you can be proud of. So, grab that coffee—hopefully, it’s still warm—and let’s build your dream business together.

What is a Virtual Assistant and Why is it the Perfect Business for Moms?

Before we dive into the “how,” let’s get crystal clear on the “what.” The term “virtual assistant,” or VA, might sound a bit technical, but the concept is incredibly simple. A virtual assistant is a professional who provides remote support to businesses. That’s it. You’re an independent contractor, your own boss, helping other business owners with tasks they don’t have time for, don’t know how to do, or simply don’t want to do.

Think about any successful business owner—a life coach, a real estate agent, an e-commerce store owner. They’re brilliant at what they do, but they are drowning in the day-to-day tasks needed to run their business. They’re stuck managing an overflowing email inbox, trying to keep their social media consistent, scheduling appointments, sending invoices, and a million other things. This is where you come in.

As a VA, you are the secret weapon, the behind-the-scenes powerhouse that lets them focus on growing their business. And the services you can offer are incredibly diverse. We’re talking about things like:

• Administrative Support: This is the bread and butter of virtual assistance. It covers managing emails, scheduling calendars, booking travel, data entry, and organizing digital files. If you’ve ever coordinated a family vacation or managed your kids’ activity schedules, you’ve already got experience here.
• Social Media Support: Businesses know they need to be on social media, but most have no time to do it well. As a VA, you can schedule posts, create simple graphics, engage with followers by responding to comments, and help maintain an active online presence.
• Customer Service: You can be the friendly first point of contact for a company, handling customer emails or chat messages, processing orders, and making sure customers feel taken care of.
• Creative and Technical Services: Do you have a knack for writing, graphic design, or even editing videos? These are highly sought-after specialized services. This could mean editing blog posts, creating social media graphics in Canva, polishing podcast audio, or even managing a client’s website.

The beauty of this business model, especially for a mom, comes down to three powerful advantages: unparalleled flexibility, ridiculously low startup costs, and the ability to scale at your own pace.

First, flexibility. This is the holy grail for any parent. As a VA, you are the master of your schedule. You decide when you work and for how long. You can structure your work around nap times, school hours, or late at night after the kids are in bed. No more asking a boss for time off to take a sick kid to the doctor. You build your work around your family life, not the other way around. That control is life-changing.

Second, the startup costs are almost zero. You don’t need to rent an office, buy fancy equipment, or take out a huge business loan. To start, all you really need is a reliable computer, a decent internet connection, and your brain. You likely have everything you need sitting on your kitchen table right now. This removes one of the biggest hurdles that holds people back from starting a business.

Finally, a VA business is incredibly scalable. You can start small, maybe with just one client for five hours a week, to get your feet wet and build your confidence. As your kids get older and you have more time, or as you gain more skills, you can take on more clients, raise your rates, and even specialize in higher-paying services. Your business grows with you and your family’s needs.

The demand for virtual assistants has exploded as more businesses embrace remote work. They need reliable, resourceful, and organized people to support them. As a mom, you are the definition of resourceful and organized. You’re a natural problem-solver, a time management guru, and an expert at juggling multiple priorities. These are not “soft skills”; they are high-value professional assets that clients will happily pay for.

The 9 Steps to Launch Your VA Business During Nap Time

Now for the good stuff—the actual plan. This is broken down into nine clear, manageable steps. Don’t try to do them all at once. The goal here is progress, not perfection. Tackle one step at a time, maybe one per nap time, and before you know it, you’ll have a real-deal business.

Step 1: The “Nap Time” Mindset Shift: From “Just a Mom” to Business Owner

Before you write a business plan or look for a single client, we have to start here. This is the most important step, and it happens entirely between your ears. For years, you may have identified mainly as “mom.” You’ve put your career on the back burner, and your professional confidence might be feeling a little shaky. You might look at your resume and see a gap, and that little voice of self-doubt might whisper, “What could I possibly offer? Who would pay me?”

We have to shut that voice down. Right now.

Your role as a mom hasn’t been a “break” from the professional world; it’s been an intensive, real-world MBA in operations and management. You are a project manager, a logistics coordinator, a financial planner, and an HR director. Let’s reframe those skills.

• Instead of, “I just plan playdates,” you say, “I have experience in event coordination and calendar management.”
• Instead of, “I just manage our family budget,” you say, “I have experience with budgeting and expense tracking.”
• Instead of, “I just get my kids to all their activities on time,” you say, “I am an expert in logistics, scheduling, and time management.”

See the shift? You have to be the first one to believe in the value you bring. The skills you’ve sharpened as a mother—patience, empathy, multitasking, and problem-solving under pressure—are exactly what make an exceptional virtual assistant. Clients don’t just hire for technical skills; they hire for reliability, trustworthiness, and initiative. You’ve got those in spades.

Your homework for this step is simple but powerful. Take out a piece of paper. On one side, write down all the things you do in a typical week as a mom. On the other side, translate each of those tasks into a professional skill. This exercise will prove to you that you are far more qualified than you think. You are not starting from scratch. You’re starting from a place of immense experience. Embrace the identity of a business owner. Say it out loud: “I am a business owner. I am a virtual assistant.” It’s time to own your power.

Step 2: Uncover Your Profitable Services (Using Skills You Already Have)

Now that your mindset is in the right place, let’s figure out what you’re actually going to sell. The biggest mistake new VAs make is thinking they need to learn a dozen new, complicated skills before they can start. That’s just not true. The key is to start with what you already know from past jobs, volunteer work, or even just your life as a mom.

Let’s do a little discovery process. Get that notebook out again.

First, think about your past professional experience. What did you do before kids? Were you an admin assistant? A teacher? A nurse? A retail manager? Every single job has skills you can transfer.

• If you were an administrative assistant, you’re already a pro at inbox management, scheduling, and data entry. These are core VA services.
• If you were a teacher, you’re a master of curriculum planning (that’s project management!), parent communication (client communication!), and creating materials (content creation!).
• If you worked in customer service, you know how to handle questions, solve problems, and keep people happy. That’s a service right there.
• If you were in retail, you’ve probably got experience with inventory, scheduling, and sales.

Don’t dismiss anything. Write down every task you were responsible for in your previous jobs.

Second, think about your natural talents and hobbies. What are you good at? What do you actually enjoy doing?

• Are you the friend who always organizes the group trips? You have skills in travel booking and itinerary planning.
• Do you love making cute birthday invitations for your kids on Canva? You can offer basic graphic design.
• Are you a grammar nerd who physically cringes at typos? You can offer proofreading and editing.
• Do you get lost for hours on Pinterest or Instagram? You might have a natural talent for social media management.

The goal is to find the overlap between what you’re good at, what you enjoy, and what people will pay for.

To get you started, here is a list of in-demand services that are perfect for beginners. Pick just 2-3 to start—don’t overwhelm yourself!

Beginner-Friendly Service Ideas:

• General Admin:
  • Email Management / Inbox Cleanup
  • Calendar Management & Appointment Scheduling
  • Data Entry
  • Creating and Managing Spreadsheets
  • Prepping Presentations (PowerPoint/Google Slides)
  • Customer Service Emails
  • Travel Research & Booking
• Content & Social Media:
  • Scheduling social media posts (with tools like Buffer or )
  • Creating simple social media graphics in Canva
  • Community Management (replying to comments and DMs)
  • Proofreading blog posts and newsletters
  • Repurposing content (like turning a blog post into social media posts)
  • Pinterest Management (creating and scheduling pins)
• Niche Support:
  • Basic Bookkeeping (sending invoices, tracking expenses)
  • E-commerce Support (processing orders, updating product listings)
  • Podcast Support (uploading episodes, writing show notes)

Your task for this step is to choose your starting service package. Select 2-3 services from your brainstorm list that feel easy and maybe even a little fun. For example, your first package could be “Admin Support,” including email and calendar management. Or it could be “Social Media Support,” with post scheduling and Canva graphics. Starting focused makes you look like a specialist and makes it way easier to find your first client.

Step 3: Define Your Niche and Ideal Client

This step might feel like business-school jargon, but it’s one of the most powerful things you can do to make finding clients a hundred times easier. Choosing a niche just means deciding to focus your services on a specific type of client or industry.

Think about it this way: if you needed heart surgery, would you go to a family doctor or a specialized heart surgeon? You’d go to the surgeon. The same idea applies here. When you specialize, you become the go-to expert for a certain group of people. They’ll see you as the obvious choice and will pay more for your expertise.

Instead of saying, “I’m a VA for anyone,” you could say:

• “I’m a virtual assistant for wedding photographers.”
• “I’m a virtual assistant for health and wellness coaches.”
• “I’m a virtual assistant for authors.”
• “I’m a virtual assistant for real estate agents.”

Why is this so powerful?

1. Your marketing gets laser-focused. Instead of shouting into the void, you know exactly where your ideal clients hang out. If you serve real estate agents, you can join Facebook groups for realtors. If you serve authors, you can connect with them on LinkedIn.
2. You learn their industry inside and out. You’ll pick up their lingo, the software they use, and the unique challenges they face. This makes you so much more valuable than a generalist VA.
3. You can charge higher rates. Expertise is valuable. A VA who knows the ins and outs of the real estate world can charge more than one who just offers general admin.

So, how do you pick a niche? Look for clues in your own background and interests.

• Your Past Career: Worked in the legal field? You could be a VA for lawyers. Worked in healthcare? You could support therapists or medical consultants.
• Your Hobbies: Passionate about fitness? Work with personal trainers or yoga instructors. Love to bake? Support food bloggers.
• Businesses You Love: What kind of small businesses do you follow and buy from? Supporting them as a VA could be a perfect fit.

Once you have a niche in mind, create an “ideal client avatar.” Get specific. Give this person a name. What’s their business? What are their biggest struggles? What’s keeping them up at night?

For example: Your ideal client is “Coach Chloe.” She’s a life coach for new moms. She loves her clients, but she’s completely overwhelmed. Her inbox is a disaster, she’s not posting consistently on Instagram, and she has a list of 50 people she needs to follow up with. She desperately needs someone to handle her admin and social media so she can focus on what she does best.

When you know exactly who “Coach Chloe” is, you know what services to offer her, how to talk to her in your marketing, and where to find her online.

Your homework: Brainstorm 3-5 potential niches. Pick one to start with and write a short paragraph describing your ideal client. Don’t worry, you can always change this later! But starting with a focus is key.

Step 4: Crafting Your Simple “Nap Time” Business Plan

The words “business plan” can send a shiver down your spine, conjuring images of a 50-page document full of charts. We’re not doing that. Your first business plan can fit on a single page of your notebook, and you can knock it out during one nap session.

This simple plan is for you, not for investors. It’s your roadmap to keep you focused. It turns this dream into a real goal. Here’s all you need:

1. Mission Statement (Your “Why”): One simple sentence about what you do and for whom.
   • Example: “I provide reliable admin and social media support for busy female entrepreneurs in the wellness industry, so they can save time and focus on what they do best.”
2. Services & Pricing: List the 2-3 services you chose. Next to them, write down your starting price. A great starting point for a brand new VA is between $25-$35 per hour. We’ll talk more about this later, but for now, just pick a number in that range. Don’t sell yourself short!
   • Example:
     • Inbox & Calendar Management – Starting at $30/hour.
     • Social Media Scheduling – Starting at $30/hour.
     • Starter Package: 10 hours/month of combined support for a $300 retainer.
3. Target Market: That’s your ideal client from Step 3. Write down the short description of “Coach Chloe.”
4. Marketing Strategy: How will people find you? Keep it simple. Pick one or two strategies to start.
   • Example:
     • Strategy 1: I’ll network in 2-3 Facebook groups where wellness coaches hang out by offering helpful comments and advice.
     • Strategy 2: I’ll update my personal Facebook and LinkedIn profiles to reflect my new business.
     • Strategy 3: I’ll tell my friends and family about my new business and ask for referrals.
5. Financial Goals: How much do you want to earn each month? Be realistic, but also pick a number that gets you excited. Then do the math.
   • Example: “My goal is to make my first $500/month. At $30/hour, I need to work about 17 hours a month. I can do that with two small clients.”

That’s it. That is your entire business plan. It’s clear, focused, and gives you real goals to work toward. Look at it once a week to stay on track.

Step 5: Making it Official (Without the Legal Headache)

This is where people get stuck because it feels complicated and scary. It doesn’t have to be. Getting your business set up legally is just a key step to protect yourself and look professional. Here’s a simple breakdown for those in the US (note: this is not legal advice, so always do a quick check on your local laws).

1. Choose a Business Structure: For 99% of new VAs, the easiest option is Sole Proprietor. This just means you and your business are legally the same thing. It’s simple, and you report your business income on your personal tax return. Down the road, you might consider an LLC for more protection, but you do not need that on day one.
2. Pick a Business Name: You can just use your own name (like “Jane Doe Virtual Services”) or get creative. If you choose a name that isn’t your own, you might need to register it as a “Doing Business As” (DBA) with your state or county. A quick Google search for “[Your State] DBA registration” will tell you everything you need to know. Before you fall in love with a name, check if it’s available as a website domain and on social media.
3. Get an EIN (It’s Free!): Think of an Employer Identification Number (EIN) as a Social Security Number for your business. It’s not always required for a sole proprietor, but it’s a really good idea. It lets you open a business bank account and you can give it to clients instead of your personal SSN, which is much more secure and professional. You can apply for an EIN for free on the IRS website. It literally takes about 10 minutes.
4. Open a Business Bank Account: Do not mix your personal and business money. This is a cardinal rule. As soon as you have your EIN, open a separate business checking account. It will make bookkeeping and tax time a million times easier. All client payments go in, all business expenses come out. Simple.
5. Use a Contract: This is non-negotiable. You MUST have a contract for every single client. A contract outlines the work you’ll be doing, your payment terms, and confidentiality. It protects you AND your client. You can find “Virtual Assistant Contract Templates” online, or, for total peace of mind, have a lawyer help you draft one. It’s one of the best investments you’ll make.

Don’t let this step trip you up. Tackle it one piece at a time. Today, decide you’re a sole proprietor. Tomorrow, pick a name. The next day, get your EIN. Small steps get it done.

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To make this even easier, I’ve created a free “Nap Time VA Business Starter Kit.” It has a one-page business plan template you can fill out, a checklist of over 50 in-demand services, and a guide to the essential tools you’ll need. It’s designed to walk you through these early steps so you can launch with confidence. Click here to grab your free starter kit—it’s my gift to you for taking this huge step for yourself.

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Step 6: Build Your “Client-Magnet” Online Presence

You do not need a fancy, expensive website to get your first client. You just need a professional online presence so that when potential clients look you up, they feel confident you can help them. Here’s how to do that, simply.

1. Optimize Your Social Media Profiles: Start where you already are, like Facebook and LinkedIn. This is your new digital storefront.
   • Profile Picture: Use a clear, friendly-looking headshot. No need for a pro photographer—just stand in front of a clean background with good light and smile!
   • Banner/Cover Photo: Use a free tool like Canva to create a simple banner that says what you do and who you help. Something like: “Your Name | Virtual Assistant for Health Coaches | Admin & Social Media Support.”
   • Bio/About Section: This is your quick pitch. State your mission clearly. “I help busy wellness entrepreneurs streamline their businesses through reliable admin and social media support. Let me handle the details so you can focus on changing lives.”
2. Create a Simple Portfolio: A portfolio shows off your skills, even if you don’t have paying clients yet. It’s how you prove you can do the work.
   • Create “Sample” Work: Make 2-3 pieces of work that show what you can do. If you offer Canva graphics, design three sample Instagram posts for your ideal client. If you offer writing, write a short sample blog post. If you offer admin support, create a sample travel itinerary in a Google Doc.
   • House Your Portfolio: You can do this for free. A Google Drive folder with your samples, a dedicated “Portfolio” album on a business Facebook page, or a simple one-page website from Canva are all great options.
3. Leverage LinkedIn: LinkedIn is a goldmine for VAs. It’s a professional network where business owners are actively looking for help. Fill out your profile completely. Use the “Featured” section to link to your portfolio. Start connecting with people in your target niche.
4. Join Facebook Groups Strategically: This is how you find clients, but there’s a right way and a wrong way to do it.
   • Don’t Spam: Never, ever join a group and immediately post, “I’m a VA, hire me!” You will be ignored or kicked out.
   • Provide Value First: Join groups where your ideal clients hang out. For the first few weeks, just listen. Pay attention to what they’re asking. Then, start offering genuinely helpful advice. If someone says, “I’m so overwhelmed by my inbox,” comment with a helpful tip about using email filters. This builds trust. People will start to notice you, check out your profile (which you’ve already optimized!), and see you as an expert.

Your online presence is your virtual handshake. Make it firm, confident, and professional. Your homework: update your Facebook or LinkedIn profile and create one sample piece for your portfolio. You can do this!

Step 7: Your First Client Acquisition Strategy

The moment of truth: time to find that first paying client. This feels like the scariest part, but you are so ready. Remember, you’re not a sleazy salesperson. You are a problem-solver offering a valuable solution to an overwhelmed business owner. Here are a few proven strategies.

1. The “Warm” Network Pitch: Your first client is very likely someone you already know or someone they know.
   • Craft a simple message and send it to friends, family, and former colleagues. Don’t ask them to hire you; ask if they know anyone who might need help.
   • Sample Script: “Hi [Name], hope you’re doing well! I’m so excited to share that I’ve started my own virtual assistant business, helping [your niche] with [your services]. It’s been a dream of mine to build a flexible career, and I’m finally doing it! I was wondering if you know any business owners who seem overwhelmed and could use an extra pair of hands. I’d be so grateful if you could keep me in mind. Thanks so much for your support!”
   • Post a version of this on your personal Facebook profile. You will be amazed at who sees it.
2. Targeted Prospecting: This means you actively seek out your ideal clients.
   • Make a list of 10-20 entrepreneurs who fit your ideal client avatar. Find them on Instagram, LinkedIn, or Google.
   • Genuinely engage with their content for a week or two before you reach out.
   • Send a personalized email or DM. This is NOT a copy-paste job. Mention something specific about their business that you like. Then, briefly introduce yourself and offer a specific way you can help.
   • Sample Script: “Hi [Client Name], I’m a huge fan of your podcast, [Podcast Name]. Your recent episode on [topic] was fantastic. I’ve recently launched my virtual assistant business, where I specialize in supporting [your niche]. I noticed you mentioned wanting to be more consistent on Instagram, and I could help create and schedule your posts, freeing you up to focus on your amazing content. If you’re open to it, I’d love to chat for 15 minutes about how I could help. Either way, keep up the great work!”
3. Freelance Marketplaces: Sites like Upwork and Fiverr can be good places to get experience and your first testimonials. Be prepared to apply for a lot of jobs and create a strong profile. The pay might be lower at first, but it’s a great way to get started and build a portfolio of real client work.

The most important thing is to take action. Sending that first message is terrifying, but it’s a rite of passage. The worst they can say is no. But they might just say yes.

Step 8: Pricing, Packages, and Getting Paid

Figuring out what to charge is a huge hurdle for new VAs. You’re scared of charging too much, but you’re also scared of charging too little. Let’s demystify it.

Hourly vs. Packages

• Hourly Rate: You charge for each hour you work. This is the best way to start because you’re still learning how long things take. It protects you from underquoting a project. A good starting rate for a new VA in the US is generally $25 to $35 per hour. Do not go below $25. You are a business owner with expenses (like taxes!), not an hourly employee.
• Retainer Packages: This is the goal. A client pays you upfront for a set number of hours per month (e.g., 10, 20, or 40 hours). This is amazing for you because it creates predictable income. It’s great for the client because they can budget for you and know you have time set aside for them. You can offer these once you know your workflow.
  • Example Package: The “Social Media Starter” – 10 hours per month for $350. Includes post scheduling, comment monitoring, and a monthly report.
• Project-Based Pricing: You charge a flat fee for a one-time project, like setting up an email sequence. This is great for services with a clear start and end. As you get faster, your effective hourly rate goes up.

How to Set Your Rate:
Your rate is based on your experience, the value you provide, and the market. See what other VAs with similar skills are charging. And remember, you can—and should—raise your rates as you get experience and testimonials.

Getting Paid:
Always, always, always get paid upfront. For monthly retainers, you invoice on the 1st of the month for that month’s work. For projects, it’s standard to get 50% upfront and 50% on completion.

Use a simple tool like Wave (which is free), QuickBooks, or Bonsai to send professional invoices that clients can pay online.

Your homework: Decide on your starting hourly rate. Write it down. Say it out loud. Get comfortable with it, because you are worth it.

Step 9: Onboarding Clients and Scaling Your Empire

Congratulations! A client said “yes.” Now what? A smooth, professional onboarding process will impress your new client and set you up for a great long-term relationship.

Your Professional Onboarding Process:

1. Send the Contract: The minute they agree, send them the service agreement to sign electronically. Use a service like HelloSign or DocuSign.
2. Send the First Invoice: Once the contract is signed, immediately send the invoice for the first month. Work doesn’t start until the contract is signed and the invoice is paid. This is a firm but professional boundary.
3. Schedule a Kick-Off Call: Set up a 30-45 minute video call to discuss how you’ll communicate, review goals, and get access to any systems you need (like their email or social media).
4. Send a Welcome Packet: To really go the extra mile, create a simple PDF “Welcome Packet.” This can reiterate your business hours, communication policy (e.g., “I respond to emails within 24 business hours”), and confirm their goals. It makes you look incredibly organized.

Scaling Your Business:

Right now, your focus is landing that first client. But it’s fun to dream a little. Your VA business can grow with you.

• Raising Your Rates: After you have 2-3 happy clients and some great testimonials, it’s time to raise your rates for new clients. Plan to re-evaluate your pricing every 6-12 months.
• Specializing Further: You might discover you love and have a real talent for a specific service, like email marketing or project management. You can switch to offering only that high-value service and charge much higher rates.
• Building a Team: Eventually, you might have so much work you can’t handle it all. You can then hire other VAs as subcontractors and become an agency owner. You manage the clients, and your team does the work.

The possibilities are endless. And it all starts with this one decision to begin.

Conclusion

You started reading this guide as a super-mom, juggling a million things, with a secret dream of building something for yourself. Now, you have the roadmap. You have a nine-step plan to turn that dream into a profitable, flexible reality.

We’ve walked through shifting your mindset from “just a mom” to a confident business owner. We’ve uncovered the profitable skills you already have and figured out how to package them into services clients desperately need. We’ve simplified creating a business plan, making it legal, and building an online presence that attracts clients to you. You now know how to find those clients, what to charge, and how to create a killer professional experience from day one.

The only thing left is to take the first step. It won’t be perfect. You’ll feel scared. You’ll have moments of doubt. Every single successful business owner you admire has felt those same things. The difference is, they started anyway.

You have what it takes. The skills, the resourcefulness, the drive—it’s all there. You are standing at the doorway of a new chapter, one with financial independence, professional fulfillment, and the flexibility to be the present mom you want to be. Your future isn’t a choice between a career and your family. It’s a beautiful mix of both. Your nap time empire awaits.

And if you haven’t already, don’t forget to download the free “Nap Time VA Business Starter Kit.” It’s your companion for these first crucial steps.

If this guide was helpful, please drop a comment below and tell me: what is the ONE service you are most excited to offer? I can’t wait to read your answers and cheer you on. You’ve got this. Now go take that first step.