Knowing how to track traffic from Instagram is one of the best ways to find out if your marketing efforts are converting your followers into website visitors!
When used right, Instagram can be a powerful tool for guiding your followers from your feed to your website. Which can mean big improvements to your website’s readership stats or online sales.
But the link in your bio is the one and only permanent, external link to drive more traffic from your Instagram to your website. That’s why it’s so crucial to monitor the clicks and visits that URL generates over time!
To help you get set up, we’re going to show you different ways to optimize the link in your bio so you can start to track traffic from Instagram!
How to Track Traffic From Instagram
With over 500 million daily users, Instagram is a great way for businesses to connect with new audiences, introduce products, and most importantly, drive more sales!
But measuring your success on Instagram is much more than tracking likes and comments. If you really want to understand how your content is performing, it’s important to understand how each post is converting!
While Instagram Insights has become quite developed over the past few years, you might have noticed there’s no way to track the outbound traffic from your bio link in the app.
So while you may know how many people have viewed and engaged with your Instagram posts and stories, you can’t track or measure how many of these followers went on to click the link in your bio and visit your website.
That’s why if you’re looking to track traffic on Instagram and understand how your followers are clicking through to your website, you’ll want to look outside of Instagram’s in-app analytics.
This information is crucial for your marketing strategy — it can help you determine if your audience is engaging with your posts and interested in learning more about the products you’re showcasing on your feed.
In this section, we’ll walk through how to set up a trackable link for your Instagram bio and the different tools you can use to track traffic from Instagram:
How to Track Traffic From Instagram Posts
Start by tapping on the menu icon in the top right corner of your Instagram profile, and then click on “Insights” tab, which will open the analytics for your business profile.
Once you open your Insights, you’ll be able to find a ton of metrics and analytics for your posts, stories, audience demographics, and website clicks:
You Instagram Insights show the clicks on your bio for each week, as well as the change from the previous week.
Note: Instagram Analytics are only available to Instagram business profiles, which is just one of the many reasons we recommend switching to an Instagram business profile.
You can also view exactly how much traffic you’re getting from Instagram by tracking website clicks and click-through rates in ’sInstagram Analytics!
You can now measure your Instagram performance right from your desktop, and our fresh new design makes it easier to understand your Instagram analytics and optimize your strategy from the web app.
You can track website clicks from your Instagram bio over time, and if you’re one of the many businesses using Linkin.bio by to drive traffic from Instagram, you’ll also be able to see traffic from Linkin.bio and your average click-through rate.
We’ve integrated Linkin.bio traffic analytics into our overall post performance analytics, allowing you to track clicks at a glance, get detailed data on clicks over time, and even rank your Instagram posts by how much traffic they drove.
’s Instagram Analytics include the insights you know and love from the Instagram app, plus additional data for calculating your best times to post, engagement rate, click through rate, and more.
Instagram Analytics are available on all paid plans.
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