How to Use ChatGPT for Content Creation |

Engaging content can promote your product/service, entice readers to purchase, and make you their go-to brand. But is creating content as fun as its results sound? YES!

Technology is here to help, and ChatGPT is your new best friend. Whether you’re battling writer’s block, brainstorming ideas, or polishing a tricky paragraph, we have the best tips and tricks to help you set up your content creation process using artificial intelligence.

Find out how to use ChatGPT for content creation, discover its potential, and let us introduce you to another, more powerful AI content generator.

How Does ChatGPT Work?

ChatGPT,created by OpenAI, is a large language model conversational chatbot that answers user queries by responding to writing prompts. The tool learns from huge amounts of training data and uses natural language processing capabilities to generate contextual answers.

Here are the latest versions of ChatGPT to help you with your various content creation needs:

• GPT-4o mini and GPT-4o to generate text and understand images
• o1-mini and o1-preview to answer prompts or questions requiring advanced reasoning capabilities 
• DALL·E 3 to create images 
• A voice model (using GPT-4o) to respond to audio queries in real time
• A search model to search the web, summarize, and cite important information 

ChatGPT pricing

Knowing how much you will spend on your natural language processing model is ideal before deciding how to use ChatGPT for content. Most of your needs may be met by a free version, but paid versions may yield better outcomes for specialized content.

• ChatGPT 3.5: Free version
• ChatGPT Plus: $20/month
• ChatGPT Team: $25/user per month (minimum user requirement of 2 seats)
• ChatGPT Enterprise: Custom pricing 

How to Use ChatGPT for Content Creation

From creative writing to optimizing existing assets for performance, here are six ways to use ChatGPT for content creation:

1. Draft a blog post

ChatGPT can take your ideas and create structured drafts of a blog or product descriptions, saving you from staring at a blank page, endlessly.

Whether you need to develop a unique introduction, generate detailed explanations for concepts, or write sensible conclusions, tailor the tool to your needs and draft long-form content in seconds.

📌 Example: If you’re a marketer writing a blog post about eco-friendly packaging trends, you can ask ChatGPT to draft an informative and engaging piece.

• Prompt: “Write a [word limit] blog post about [topic] for [define your target audience].”
• Response:

2. Generate headings and meta descriptions

Headlines and meta descriptions are necessary to rank in search engines. They are also the trickiest to write sometimes.

ChatGPT can help you be creative by suggesting headline ideas and SEO-friendly meta descriptions. Achieving the perfect balance between creativity and optimization can be tough, but the AI tool makes it easier.

However, do not forget to add a word limit in the prompts.

📌 Example: While generating a headline and meta description for a blog post about the benefits of prompt engineering, remember to include how many suggestions you require for each and their character limit.

• Prompt for the headline: “Write [number of headlines] for a blog post about [topic of the blog]. The content is targeting [your audience]. Keep the headlines within [the character limit].”
• Response:

Repeat the similar process for meta descriptions using the following prompt:

• Prompt for the meta description: Write [number of descriptions] for a blog post about [blog topic]. The content is targeting [target audience]. Keep the meta descriptions within [the character limit].
• Response:

3. Content optimization

ChatGPT can even tackle content optimization. Use it to weave in relevant keywords without sounding forced to boost your rankings and readability. It simplifies complex sentences without losing depth or rewrites sections to engage different audience segments. Plus, it can generate compelling CTAs and even identify opportunities for internal and external linking to enhance SEO further.

📌 Example: When writing a blog post about content marketing strategies, ask ChatGPT to suggest ways to include related keywords like ‘SEO content strategies’ naturally.

It’s a simple way to ensure your content gets noticed without losing quality.

• Prompt: “Rewrite this paragraph to include the keywords [keyword ideas] naturally.”
• Response:

4. Write social media posts

Social media posts are quirky, conversational, informative, and memorable—all at once. That’s a milestone to achieve when you first begin writing or have a super-specific agenda with short-form content.

AI writing tools can create ad copy (like Google ads), draft a whole post, and even write social media captions while experimenting with different writing styles.

⚠️ Remember: Your prompts must be specific and descriptive to prevent ChatGPT from delivering generic output.

📌 Example: You want to start a Twitter (or X) thread to discuss the challenges of content creation. You can use ChatGPT to generate content about the same by giving it a relevant prompt, instructions for tonality, and a word limit.

• Prompt: “Write a relatable [specify the social media platform] post about [topic]. Focus on [define your core concerns/points of discussion]. Offer actionable tips to [requirement of the topic]. Break down the tweets into [number of tweets you want for the thread]. They should be within [word limit] and maintain a friendly, conversational tone. Structure the thread with a strong hook, detailed points, and a call-to-action at the end. Remember, the thread is for [target audience].”
• Response:

5. Generate video scripts

Scriptwriting is a different school of content creation. Writing video scripts can feel like performing a high-stakes juggling act—balancing creativity and timing while keeping your audience awake (and entertained).

Enter AI content creation tools, your scriptwriting sidekicks! Whether you need a snappy intro, a cliffhanger for the middle, or a mic-drop outro, they have your back.

They can even work with a prompt like, “Write a fun 2-minute video script for a brand promoting a coffee subscription box.” 

📌 Example: 

• Prompt: “Act as a creative scriptwriter. Write a fun and engaging video script for [topic of the video script]. The tone should be witty and conversational, appealing to [define your audience]. Include a catchy opening line, a humorous middle section highlighting the problem and solution, and a memorable closing call-to-action encouraging viewers to [your CTA].”
• Response:

6. Brainstorm topic ideas

Brainstorm blog topics, create a content strategy, or discover a campaign theme by throwing in a hint, and ChatGPT will deliver.

It’s brainstorming without the blank stares and awkward silences—perfect for when you need ideas, fast and fun!

📌 Example: If you say, “Suggest 10 blog ideas about personal finance for millennials,” ChatGPT will create topics like ‘How to Crush Student Loans Without Crying’ or ‘Side Hustles That Actually Pay the Bills.’

• Prompt: “Act as a creative content strategist. I need [number of ideas] about [topic] specifically for [TA]. Focus on relatable, engaging, and practical themes that address common challenges like [core content concepts]. The tone should be casual, witty, and approachable.”
• Response:

Limitations of Using ChatGPT for Content Creation

While ChatGPT has the potential to become your go-to tool for creating high-quality content, without detailed information in the prompts, it might be difficult to work with it.

The more context you can give ChatGPT, the better the content it may deliver. But then there’s another roadblock—it repeats its writing patterns for different topics, prompting writers to learn how to edit AI content.

Therefore, using ChatGPT without knowing its limitations can lead to subpar AI-generated content. If you don’t want that, keep these limitations in mind:

• The free version of ChatGPT has a character limit of 2048 per prompt, so you need to break down a long prompt into smaller sections
• ChatGPT generates content based on data fed to it by humans. Thus, it is prone to making mistakes like misleading factual information and citing wrong sources
• Copyleaks revealed that nearly 60% of ChatGPT output is plagiarized. This practice can put your business in a moral dilemma. Hence, users also need to learn how to humanize AI content

If consistently editing AI text or the limited character limit of the free version of the large language model bothers you, then you can look for ChatGPT alternatives, such as .

Using Brain for Content Creation and Scaling

While ChatGPT is great at brainstorming, it sometimes needs too much information to respond. Because it’s not aware of your work context, you’ve to feed every detail into the prompt, making it a time-consuming exercise. 

, on the other hand, is your know-it-all companion. As the everything app for work, it centralizes all your project and workspace data and enhances actions with AI, so you’re always at the top of your productivity game!

can easily become your content workflow software, especially with its AI and automation features working on your side.

An in-house AI assistant

Brain is designed to be your companion for connecting tasks, documents, people, and your company’s knowledge base. It’s like having a super-organized, ultra-smart colleague who is never on a holiday!

Brain’s AI Writer for Work is your go-to for crafting quick and top-notch content within the tool. It pulls insights from all your connected apps, so it won’t suggest writing about dogs when your company sells cat food.

It’s got some neat tricks up its sleeve:

• Uninterrupted writing assistance: Draft blog posts and product descriptions or create social media content using the AI Writer. It will integrate smoothly into your workflow and offer suggestions that match your style

• Built-in spell check, editor, and summarizing tool: Go over your spellings in documents and tasks, edit with AI, and summarize the content within minutes without manual intervention. No more embarrassing typos or grammatical errors!

• Email copywriting: Ask the AI writer to create content for cold outreach emails, warm responses, a one-line notice, etc. With Brain, you do not have to take masterclasses in using AI for copywriting; yes, it’s that intuitive

• Template generation: Generate templates for tasks, documents, and projects instantly, tailored to any use case

• Let go of page-long prompts: Forget worrying about the detailed prompts with the AI writer tool. It understands simple language and creates high-quality content based on how well it gets your organization without you having to explain every detail minutely

• Translate without knowing the language: Use the tool to translate AI-generated content or human-written text within the ecosystem

Efficient document management

Docs is a versatile feature that allows you to create, edit, and share documents within your workflow. Your digital notebook is always organized and integrated with your projects.

So, how does Docs improve content creation?

Imagine collaboratively drafting a blog post with your team, linking it to your content calendar, assigning graphics and SEO optimization tasks, and tracking the progress—all within the same platform. Docs make this possible, reducing the need to switch between multiple tools and keeping everything together.

Docs offer several advantages:

• Centralized documentation: Keep all your content, from blog drafts to marketing strategies, in one place to stop hunting through endless folders or apps
• Real-time collaboration: Work simultaneously with your team on documents, making edits and sharing feedback instantly for better content creation

• Integration with workflows: Link your documents directly to tasks, projects, and other workflows within and ensure that your content creation is aligned with your overall project management

• Customization and formatting: Use rich formatting options, templates, and styling to make your documents informative and visually appealing 
• Secure sharing: Control who can view or edit your documents with privacy settings

Marketing software

is also an all-in-one productivity platform for marketing teams to brainstorm, plan, and execute their programs. From multi-channel campaigns to global events, Marketing Project Management Software provides a flexible workspace that adapts to your team’s needs.

Here’s how ’s Marketing can help you:

• Campaign planning and execution: Fast-track your marketing campaigns and content creation with Brain. Generate campaign ideas, content briefs, blogs, case studies, emails, and more

• Multi-team collaboration: Keep your team on the same page using Docs, Whiteboards, and Proofing tools for collaboration across marketing, ensuring every team member is in sync every step of the way

• Visual project management: Visualize progress toward goals with team-wide transparency with the help of Gantt charts, timelines, and calendars to help you see timelines and execute with confidence, improving productivity and eliminating bottlenecks

• Data analysis and reporting: Track and analyze progress toward your marketing goals in detail with Dashboards as they contextualize tasks connected to your roadmap and go-to-market plans

• Integration with favorite tools: Improve your marketing team’s performance by connecting to over 1000 native two-way integrations, including HubSpot, Zoom, G Suite, Slack, and more

Beyond these tools, you can also use content calendar templates by to eliminate the hassle of starting from scratch. Let’s explore a few of them!

The Content Calendar Template is a ready-to-use, fully customizable template that helps you plan, organize, and track your content throughout the year. Use it to maintain a consistent posting schedule and collaborate with your team.

This template lets you:

• Visualize your content plan your way—see deadlines on the calendar, manage workflows with a Kanban-style board, or track progress through a detailed timeline for quickly spotting gaps or bottlenecks in your schedule
• Track where each content piece stands in the production pipeline to know if something’s stuck in approval or ready to go live
• Assign tasks to your team, get feedback directly on the task, and ensure everyone is aligned without endless email threads
• Automate reminders to keep everything moving like clockwork
• Monitor key metrics like publication timelines and engagement rates all in one place.

Another fantastic planner is the Content Production Scaling Template. It offers a structured workflow that mirrors ’s internal content scaling process, enabling you to increase your content output without compromising quality.

Implementing this template can improve your content production, reduce publishing time, and maintain high-quality standards, which are crucial for effective content marketing strategies.

Key features of this template are:

• Keep your content pipeline organized, ensuring a steady flow of ideas ready for development
• Offer clear visibility into the workflow, helping you identify bottlenecks and manage deadlines
• Enable tailored workflows that align with your team’s unique processes, helping with productivity and clarity
• Improve team communication and ensure all stakeholders are aligned throughout the content creation process
• Allow your team to expand content efforts, driving growth in organic traffic and engagement

Additionally, the following templates make your content creation process easier.

The Content Calendar Template

Create weekly content plans and nail distribution with ’s Content Calendar Template. It’s ideal for determining exactly where, when, and how your content will be shown to your target audience. And the best part? It lets you centralize client approvals and content assets in one place to minimize the back-and-forth and get content out faster. 

The Content Plan Template

Elevate your content strategy with ’s Content Plan Template, which offers a structured approach to organizing your content initiatives. It includes Custom Statuses to monitor progress across various stages, Custom Fields for capturing vital information (like Content Type, Purpose, and more), and dynamic views (Board, Calendar) for comprehensive oversight. This template promotes collaboration among team members, ensuring that all tasks are clearly assigned and deadlines are met efficiently.

The Content Management Template

Streamline your content operations with ’s Content Management Template, tailored for teams aiming to optimize their workflow. This template features Custom Statuses to track content from inception to publication. You also get project management capabilities such as time tracking and task dependencies to manage large amounts of content easily.

’s customer, Sid Babla, a Wellbeing Program Coordinator at Dartmouth College – Student Wellness Center, shared their thoughts about using to create content:

Create Content Effortlessly with

ChatGPT is fast, creative, and can help you brainstorm.

But let’s be real: it’s not perfect.

The free version has a character limit, so you’re constantly writing bite-sized prompts which aren’t the best at delivering the right output. It can also fumble with facts and has potential plagiarism pitfalls. You have to be extremely careful while using it and verify each thing. Plus, writing detailed prompts to provide context is very time-consuming.

Brain solves these challenges with its contextual understanding of your role, project, and team requirements. It doesn’t need lengthy prompts because it can fetch the right details from within your workspace and adapt its writing style to yours effortlessly.

It’s complemented by templates, automations, and document management that lets you manage your entire content production pipeline and workflow in one place. 

Whether you need help tracking deadlines, collaborating with your team, or ensuring your content strategy is on point, helps you confidently produce work that you can be proud of.

Sign up for for free and experiment with it yourself! 

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