How to Use ChatGPT to Write a Business Plan That Works

You know exactly what your business does, where it’s headed, and who needs to hear about it. But when you live and breathe your business overview daily, stepping back and explaining it to others is hard.

That’s when ChatGPT transforms into your personal AI business plan generator and co-writer. It writes your business case for you by guiding your planning process, market positioning, and organizational structure.

In this guide, we’ll describe a step-by-step process of how to write a business plan with ChatGPT to convey your unique selling proposition. 

Also, just in case ChatGPT isn’t quite cutting it for you, we’ll show you how you can use , the everything app for work, to generate your business strategy without complex prompts.

How to Write a Business Plan with ChatGPT

Using ChatGPT for content creation is a good starting point if you have industry-specific insights handy. While it cannot write your entire plan in one go, you can guide the tool through each section with the right context and ChatGPT prompts.

Here’s a step-by-step guide on how to use ChatGPT to write a business plan:

Step 1: Define your business concept

Your business overview or concept will decide whether your plan gets read or skipped. 

It’s a one-sentence summary that captures the core values of your market research data. It guides your business strategy and helps attract the right partners, team members, and customers.

You can give these specific details to make ChatGPT work and create a one-sentence business description.

• Prompt example: “My startup [name or industry] offers [product/service] that helps [target customer] solve [specific problem] by [describe how it works or what makes it different]. Can you help me turn this into a compelling one-sentence business concept that communicates my value clearly?”
• Response:

Step 2: Write mission and vision statements

Your mission statement outlines your business’s purpose, who it serves, and how it creates value right now. Your company’s vision statement is the long-term impact you aim to achieve through your business plan.

Together, both of them shape your direction and decision-making. They help you stay focused, hire the right management team and partners, and build customers’ trust.

• Prompt example: “Based on the business concept: ‘My startup offers [product/service] that helps [target customer] solve [problem] by [differentiator],’ help me write a clear mission statement that explains our purpose and who we serve. Then write a vision statement that describes the long-term impact we want to create in [number] years. Include any company values or goals like [value1], [value2], or [value3].”
• Response: 

Step 3: Describe your products and services

If readers can’t quickly understand your offering and its value, the rest of your plan won’t resonate. This section of your business plan should comprehensively explain exactly what you’re selling and why it matters.

📌 The company description is where you prove your solution is viable and essential.

• Prompt example: “Building on the same business concept and mission/vision, help me write a ‘Products & Services’ section. Our core offering is [product/service], which helps [target audience] solve [problem] by [how it works or key features]. It includes features like [feature A], [feature B], and [feature C]. Our pricing model is [pricing model], and our edge is [differentiator].”
• Response: 

Step 4: Conduct a comprehensive market analysis

Conduct market research to assess the demand for your solution, industry trends, total market size, customer behavior, and competitive insights. 

This will answer the question: Is there a real opportunity to generate revenue here?

📌 Create an impact by analyzing specific market trends directly impacting your product, listing your key competitors, and explaining what newness you bring.

• Prompt example: “Building on the same business concept and mission/vision, help me write a market analysis section.” Response:

Step 5: Define customer personas

Marketing to everyone is a great way to convert no one! That’s why successful business plans need to identify a precise target market and build customer personas to define focus.

These detailed fictional profiles represent your ideal customers and guide your messaging, product design, and sales strategy. You can construct them using real data and insights to reflect your audience’s demographics, motivations, challenges, and buying behaviors.

• Prompt example: “Building on the business concept, mission/vision, and market analysis, help me define 2-3 customer personas for my business.”

Step 6: Perform a competitive analysis

A solid competitor analysis compares your top competitors, studies their business plan outlines against yours, and identifies what they do well and where they fall short. It’s a valuable tool for positioning yourself differently in the market.

You can gauge market gaps, refine your strategy, and avoid copying ideas that don’t work.

• Prompt example: “Building on the information in this chat, help me write a competitive analysis section. Our top competitors are [Competitor A], [Competitor B], and [Competitor C].

[Competitor A] offers [key features/approach] but struggles with [limitation].

[Competitor B] is known for [strength], but lacks [weakness].

[Competitor C] provides [unique selling point], but [shortcoming].

In contrast, our product stands out because [key differentiators]. Describe our value proposition and how we have the competitive advantage in the market.”

Step 7: Reiterate your business model

Your business model section details how your business makes money, keeps running, and scales over time. If you have plans to scale, describe what that looks like when demand increases—new markets, added features, or expanded teams.

Be clear about who pays you, what they pay for, and how that revenue supports your operations. 

Your business model should also describe your revenue streams (e.g., subscriptions, services, product sales), pricing structure, and major costs. 

• Prompt example: “Based on all the information so far, help me write a business model section. Our primary revenue stream is [subscription/freemium/usage-based/etc.]. We offer [describe pricing model]. Our acquisition strategy includes [channels]. Our key costs include [list]. The model is designed to scale as we grow our user base and expand into [future plans].”
• Response: 

Step 8: Outline your marketing strategy [include sales strategy here]

Your marketing and sales strategy breaks down how you’ll attract, convert, and retain customers.

You should start by identifying your top marketing channels—social media, email, or partnerships—and defining your brand positioning and key messages.

Once you’ve done this, you can map out your sales approach, including who handles outreach, how leads are nurtured, and what the conversion process looks like. 

• Prompt example: “Based on everything we’ve covered so far, help me write a marketing and sales strategy section. Our marketing focuses on [main goals]. Key channels include [list]. We position ourselves as [your unique brand message or tone]. Our sales strategy includes [sales approach]. We plan to drive conversions through [tactics]. For retention, we use [methods].”

Response: 

Step 9: Draft a financial outline

Your financial outline shows if your business can survive and grow. Start by estimating your startup and operating costs. Then, study your monthly financial projections and cash flow statements to know when you’ll break even. 

Be clear about your big expenses, key financial milestones, and how you expect things to scale.

Remember not to skip the assumptions like pricing, growth rate, or churn because they help others understand the logic behind your numbers and assess the risk.

• Prompt example: “Based on everything we’ve covered so far, help me write a financial plan section. We expect initial startup costs of around [amount] to cover [e.g., product development]. Our projected monthly revenue by Month 6 is [amount], with a target of [e.g., $X ARR] in Year 1.

Our revenue model is [e.g., subscription-based] with pricing tiers for [customer segments]. Key assumptions include [e.g., user growth rate]. Our major costs include [e.g., AI development]. We plan to reach break-even by [timeline], with profitability expected by [month/year].”

Step 10: Write the executive summary

Your executive summary is your first impression, and sometimes the only one. It conveys why your business is worth getting attention within minutes.

Your AI business plan generator needs to keep it focused and engaging. It should clearly explain all the components of your well-structured business plan and what makes your approach different. 

• Prompt example: “Based on everything we’ve covered so far, help me write an executive summary for my business plan. We’re building [brief description of product/service] to solve [main pain point] for [target audience]. Our mission is to [mission]. The market is valued at [size] and growing due to trends like [key trends]. Our solution stands out because of [unique differentiators]. We’re using a [business model] with [pricing details]. Key marketing strategies include [main channels]. Financially, we’re aiming for [Year 1 ARR], reaching break-even by [month/year]. Our long-term vision includes [growth plans, expansion ideas].”
• Response:

Limitations of Creating a Business Plan with ChatGPT

A ChatGPT business plan can speed up the writing process, but it cannot automatically reject bad ideas. 

If your assumptions are off or the logic is weak, it won’t call it out unless you ask. And that’s just one of several gaps to watch for.

Here are a few more reasons why you should look for ChatGPT alternatives: 

• Lack of embedded context: It can’t automatically pull in your project timelines, sales targets, or company history, so you need to paste essential details manually
• Inaccuracy in financial projections: It can suggest placeholder figures, but it can’t generate accurate forecasts or a pricing strategy based on your financial plan
• Generic tone without customization: AI-generated content defaults to corporate language unless you specify the required tone and audience
• No task or workflow integration: It can’t assign tasks to your key team members or connect your plan to deliverables; you’ll need to move that text into another system
• Missing visual elements: ChatGPT can describe tables or visuals, but can’t embed timelines, checklists, or banners as part of your business planning process

Create a Business Plan with Brain 

handles all your projects, documents, and communication, accelerated by next-generation AI automation and search. 

It’s a great alternative to ChatGPT, offering an integrated, collaborative, and actionable environment for business planning.

Unlike ChatGPT, which generates static text, is the everything app for work that turns your business plan into a dynamic, living document. 

Docs

You’re not copying AI output into a Google Doc and spending hours formatting—it all happens inside Docs. You can nest sections like your executive summary, market analysis, and financial projections as clean, organized pages.

Use drag-and-drop blocks in Docs to:

• Insert tables to break down budgets
• Add checklists for next steps or approvals
• Highlight risks or decisions with banners
• Embed project timelines so key initiatives stay visible and up to date
• Link directly to relevant tasks, folders, and goals from inside your doc
• Customize pre-built business plan templates to highlight key details

Docs also lets you tag teammates and leave inline comments in your Doc. If a line of text, for example, ‘refine competitor analysis,’ needs action, you can turn it into a Task instantly—right from the Doc. 

This will increase team productivity, and everyone will know exactly where the Task came from and what needs to be done.

Brain

also does not require you to burn the midnight oil to write a business plan, nor do you need all the numbers handy to fill in the blanks. 

Its advanced AI assistant, Brain, is built into every Doc and Task. It understands your workspace, timelines, and people, so you don’t need to dig through notes or reformat ChatGPT outputs to fit your context. The advanced language model already knows.

Let’s say you’re writing your marketing strategy section:

• Ask Brain, ‘Summarize our recent email campaign results’, and it will pull data from the connected Tasks and Dashboards
• Draft mission and business vision statements using your brand’s tone, based on company docs and team notes

• Mention additional information like hiring plans, asking Brain, ‘How many roles are still open in Q3?’, and it will answer from your recruiting pipeline

Did we mention you can switch between different large language models (LLMs) like ChatGPT, Claude, and Gemini while using Brain? This means if you’re still emotionally connected to GPT (well, we all have our favorites), you can still use ChatGPT within and also reduce time lost through context switching.

Here’s how you can write a Business Plan with Brain from scratch:

Let’s walk through four key components of a business plan using a new example: a US-based B2B pet food and accessories brand. The company provides organic, preservative-free food for dogs and cats and offers custom blends for other pets on request.

1. Writing mission and vision statements

You can customize this prompt for Brain: 

“Write the mission and vision statement for a US-based B2B brand that sells organic, preservative-free pet food for dogs and cats, with custom formulations available for other pets.”

2. Product and service description

Unlike ChatGPT, Brain extracts information from your workspace to provide contextual responses, so you don’t need a detailed prompt.

You can just write:

“Describe the core offerings of this B2B pet food brand, including product types, features, and what sets them apart from standard pet food brands.”

3. Market analysis

Brain searches information in real-time to deliver a detailed competitor and market analysis when required.

Use a prompt like this: “Help me write a market analysis for the organic B2B pet food market in the US, including target audience, trends, and competitive landscape.”

4. Business model

You can get smart and strategic suggestions from Brain with an execution-ready business model explanation with a simple prompt like:

“Describe the revenue model and operational strategy for a US-based B2B pet food brand selling organic, customized products to pet stores and retailers.”

Automations

But doesn’t stop at writing and collaboration. It helps you build the full workflow behind your business plan. You can assign Tasks for each section, set deadlines, and track progress using Status or Timeline views. 

Need recurring check-ins or stakeholder reviews? Set up Automations to trigger reminders or follow-ups without lifting a finger. 

For example, automatically assign follow-up tasks when someone marks a section as “Ready for review.” You can also automatically assign follow-up items after a stakeholder adds feedback.

Dashboards

Want a bird’s-eye view of everything in motion? Create your personalized dashboard using Dashboards! You can track marketing metrics, funding status, hiring progress, and product roadmap milestones—all in one place. 

Customize it with KPIs, blocker alerts, and live updates to stay ahead and impress stakeholders without compiling endless reports.

makes up for where ChatGPT falls short. With , you can:

• Embed real project context—linking Docs, Tasks, timelines, and Goals
• Track actual data using templates and Custom Fields
• Generate customized content with a clear brand voice
• View and track your business plan with visual tools like Gantt charts, checklists, and interactive Dashboards
• Use AI Agents to generate concise summaries and highlight actionable insights from complex data or lengthy discussions
• Deliver contextualized status reports to relevant stakeholders or leadership channels

In short, transforms your business plan from a static document into a dynamic, actionable, and collaborative workflow. It bridges the gap between planning and execution with intelligent, automated support. 

Try the Best Business Plan Generator—

ChatGPT helps you write. helps you build.

eliminates the fragmented, multi-tool chaos of building and managing a business plan. You no longer need to paste AI-generated content from ChatGPT into Google Docs or compile data on your own.

Brain can auto-write new sections, rephrase ideas, pull updates from your workspace, and summarize meetings or project timelines. And Docs can format your information into structured and collaborative frameworks. 

What’s more, with business Plan templates, small startup owners, freelancers, and startup founders can hit the ground running. You’ll spend less time figuring out structure and more time making progress.

So, which tool will you choose: an interconnected workflow automation software or a standalone writing assistant? 

Sign up for for free and create, refine, track, and implement the perfect business plan today!

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