How to Use CRM for Nonprofits? |

Donors, volunteers, and communities are vital to a nonprofit’s sustainability. However, managing these relationships can be complex. 

A Customer Relationship Management (CRM) tool can simplify this for you. After all, digital tools can increase a nonprofit’s impact by 4x!

In this guide, we’ll walk you through how to use CRM software effectively, covering key benefits, use cases, features to look for, and why platforms like are a top pick for modern nonprofits.

What Is a CRM for Nonprofits?

A nonprofit CRM is a tool for relationship management with donors, volunteers, and other stakeholders. It centralizes the nonprofit database, making it easier to store and organize supporter data, track interactions, gain context, and automate tasks. 

This plays a mission-critical role in your nonprofit’s operations, such as fundraising efforts, donor engagement, event planning, and volunteer coordination.

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Benefits of Using a CRM for Nonprofits

A nonprofit CRM makes information readily accessible so teams can focus more on impact than admin tasks.

Benefits include:

• Save time on admin work: Eliminate manual spreadsheets and repetitive tasks with automation
• Boost donor engagement: Automate thank-you messages, follow-ups, and updates that build long-term loyalty
• Personalize communication at scale: Segment contacts and send targeted outreach based on donor or volunteer data
• Make faster, smarter decisions: Use real-time dashboards and data to adjust campaigns and fundraising strategies
• Improve cross-team collaboration: Share documents, tasks, and communication channels in one central platform
• Build transparency and trust: Generate audit-ready reports that show the measurable impact of your nonprofit

How to Use a CRM Effectively for Nonprofits

To unlock the full potential of a nonprofit CRM,  it’s essential to go beyond basic contact management—here’s how you can use it to drive the benefits mentioned above:

1. Organize donor and volunteer data

For nonprofits, the CRM solution takes care of volunteer and donor data.

Organizing data this way ensures you can segment contacts effectively and send them targeted messages.  

For example, major donors receive timely updates on impact reports, while first-time volunteers receive welcome messages and onboarding resources.

2. Automate fundraising and donation tracking

A CRM for nonprofit simplifies operations by taking charge of various fundraising and donation-tracking activities. This includes:

• Automating donation processing
• Issuing donation receipts instantly
• Setting up recurring donation options
• Tracking donor lifecycles
• Predicting future donation trends
• Sending automated thank-you and other appreciation messages

The CRM fundraising dashboard gives you a clear, real-time view of donation activity, campaign performance, and donor engagement, making it easier to track and manage everything without juggling spreadsheets or manual reports.

Plus, having access to this data makes it possible to predict donor behavior, identify high-value stakeholders, and build targeted fundraising strategies for higher retention rates.

3. Improve volunteer management

Handling volunteers for various programs, fundraising events, and community initiatives can be difficult. A CRM tool helps with volunteer management by:

• Enabling volunteers to self-register for events
• Allowing volunteers to select their preferred shifts
• Assigning tasks based on skill and availability
• Sending automated reminders about upcoming shifts
• Tracking volunteer hours and outcomes for future engagements

Such hands-on volunteer management makes resources accessible when required. 

Plus, the blend of convenience and playing to their strengths improves volunteer retention, increases engagement, and drives motivation. 

Nonprofits can also use this data to recognize and reward high-performing volunteers, further encouraging their association with your NGO. 

4. Enhance email and outreach campaigns

The CRM marketing software allows nonprofit organizations to create and run email campaigns aimed at donors, volunteers, and potential sponsors. With a nonprofit CRM solution, they can:

• Send personalized emails based on donor history and engagement levels
• Automate event invitations, donor appeals, and impact updates
• Track email open rates and other engagement metrics for campaign optimization
• Segment mailing lists to run hyper-personalized, targeted campaigns

These tools also offer marketing automation capabilities that add consistency to communication. Combined with personalization, this helps strengthen donor relationships and makes your outreach more effective.

5. Track goals and generate reports

Setting goals, measuring progress, and demonstrating impact are key in measuring a nonprofit organization’s success. With a CRM system, it is possible to:

• Set fundraising and volunteer recruitment goals
• Track progress in real time with visual dashboards
• Generate detailed reports on donor retention, event participation, and campaign performance
• Identify trends and make data-led decisions to fine-tune future strategies

For example, the nonprofit organization may analyze CRM analytics data to measure the success of the recent fundraising campaign. They may also identify high-value donor segments and major donors to send them a more personalized message in future campaigns.

6. Strengthen donor retention strategies

Acquiring new donors is essential. However, retaining your existing donors is equally crucial. The nonprofit CRM software helps improve donor retention by:

• Automating personalized follow-ups and thank-you messages
• Sending reminders for upcoming fundraising events and annual giving campaigns
• Offering exclusive updates and reports to major donors
• Tracking donor engagement and identifying donor segments at high risk of churn

Such donor management through proactive engagement makes them feel valued and appreciated. This will increase the donor’s lifetime value and strengthen relationship management strategies.

CRM Tools for Nonprofits

Before using a nonprofit CRM solution, let’s check out how to choose a CRM. To help you with this, here’s a round-up of the key nonprofit CRM features that you should look out for:

• Donor management: The nonprofit CRM must centralize the donor database, containing donor data like their contact details, donation history, engagement levels, etc. Donor management features like segmentation help strengthen donor relationships by running personalized engagement
• Volunteer management: Like donor data, the nonprofit CRM should also effectively compile volunteer data across parameters like availability, skills, and participation history. This helps with scheduling, reminders, and recognition programs for volunteer retention
• Fundraising: The nonprofit CRM features should help maintain fundraising campaigns, including donor appeals, peer-to-peer fundraising, and recurring donation options to maximize contributions and donor engagement
• Donation tracking: Maintain accurate records by automatically logging donations, issuing receipts, and maintaining compliance with financial regulations. The nonprofit CRM should go beyond reactive donor tracking and also help with predicting future outcomes
• Campaign management: Plan, execute, and monitor awareness, outreach, or fundraising campaigns with built-in tracking tools. The nonprofit CRM software should allow for audience segmentation, A/B testing, and performance analytics to maximize engagement

• Event management: Streamline the planning and execution of events like fundraising galas, volunteer drives, and community events. The nonprofit CRM system should support everything, from event registration forms to ticketing to managing invitations and RSVPs to donation tracking
• Email marketing: It should come equipped with email marketing tools to personalize the donor outreach program. Nonprofit CRM features like automated emails, templates, and performance tracking boost engagement and maximize outcomes with minimal effort
• Communication automation: Automate follow-ups, thank-you messages, and reminders to facilitate timely engagement with donors and volunteers. This reduces manual tasks and helps maintain consistent, meaningful relationships
• Workflow automation: Outside of communication, streamline administrative tasks with automated workflows. Custom workflow automation ensures tasks like donor outreach, fundraising, and event coordination are completed on schedule without extra administrative load
• Sponsorship tracking: Manage corporate partnerships and sponsorship agreements by tracking their contributions, renewal dates, and engagement metrics. It helps measure sponsor impact for proper recognition
• Grant tracking: Track grant applications, deadlines, and funding requirements for timely submission and compliance. The nonprofit CRM solution should share timely reminders and generate detailed reports to simplify grant management and reporting
• Impact report generation: Get access to detailed reports that showcase donation trends, volunteer contributions, and overall nonprofit impact. These reports help donors see measurable outcomes as a result of their donations 

• Data analytics: Get actionable insights into donor behavior, campaign performance, and fundraising trends using real-time dashboards and intuitive reports. These, paired with predictive analytics, help nonprofit organizations refine their engagement strategies for improved results
• Payment integration: Process donations seamlessly by integrating the nonprofit CRM software with multiple payment gateways, including credit cards, PayPal, Stripe, Venmo, direct bank transfers, and other modes

Best CRM Tools for Nonprofits

Now that you know about the nonprofit CRM features, it’s time to get down to the tools themselves. Here are some of the best nonprofit CRM and project management software for nonprofits:

(Best nonprofit CRM for comprehensive relationship building)

By bringing all operations into a single platform, , the everything app for work, helps nonprofits save time, improve efficiency, and stay focused on their mission.

Whether you plan to use it as a donor management system or for event management, for nonprofits is a versatile solution that can be customized according to your needs. 

Unlike traditional CRMs, CRM offers highly customizable features that match your requirements.

These nonprofit CRM features include:

Donor database

Use Docs and Custom Fields to store and manage donor information, such as name and contact details, donation history, and engagement records. You may even store these details in the Table View.

Task and campaign management

Tasks lets you convert activities related to fundraising events or marketing campaigns into traceable tasks to assign deadlines, priorities, and dependencies.

Automated follow-ups and reminders 

Reminders keep donors and volunteers engaged with automated updates and reminders on all that’s happening.

Here’s what Matt Kriteman, Head of Humanitarian Response, Help Ukraine 22, has said about :

Collaboration and team communication

With Chat, you no longer need external communication tools like email or instant messaging apps; it lets you keep all your discussions in one place. 

Plus, you can create specific chat channels for different teams or projects (e.g., donor outreach, event planning), improving focus and minimizing distractions.

Goal tracking

Track your fundraising or mission goal using Goals, a visual way to illustrate what you wish to achieve and how far along you are in achieving it.

Advanced Reporting

Monitor all activities in real-time and generate detailed reports with Dashboards—your one-stop destination for all things, be it donor management or financial data analytics.

Salesforce (Best nonprofit CRM for scalable fundraising management)

Salesforce offers a CRM solution to help nonprofits streamline donor management, fundraising, and community engagement. 

Nonprofit organizations may tap into AI-powered valuable insights to predict donor behavior and personalize outreach efforts. It helps organizations track donations, automate fundraising, and easily manage grants.

Bloomerang (Best nonprofit CRM for seamless integrations)

Bloomerang is a CRM system that integrates with online fundraising tools, accounting software, and marketing solutions. It is crucial to centralize donor data, track communication history, and automate donor outreach to drive engagement levels. 

Its fundraising and campaign management features allow the marketing team to run multi-channel campaigns easily.

Neon CRM (Best CRM software for nonprofits of all sizes)

Neon CRM is an affordable CRM software targeting small nonprofits. It offers various donor management and fundraising tools for tracking donations, managing volunteer shifts, and streamlining event planning. 

With customizable reports and built-in automation, Neon CRM enables nonprofit organizations to gain deeper insights into donor behavior and campaign performance.

Build Profitable Relationships for Nonprofits with

A well-implemented CRM for nonprofits transforms how organizations manage donor relationships, fundraising efforts, and volunteer coordination. However, choosing and implementing the best CRM is crucial.

Fortunately, truly stands out as the best due to its features, which let you set up the most effective CRM for your nonprofit organization. You get customizable donor databases, seamless collaboration, task automation, and powerful reporting—all wrapped up in one.

Ready to take your nonprofit to the next level of efficiency? Sign up for now!

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