How to Use the Text-to-speech Feature on Instagram Reels

3 Ideas for the Text-to-speech Feature on Instagram Reels

Instagram’s text-to-speech feature opens up tons of opportunities to get creative on Reels – especially if you’re a brand or creator.

 #1: Highlight the Benefits of Your Products 

An easy and effective way to use the text-to-speech feature is to call out the benefits of your products or services.This video from REN skincare has over 50K views in under 24 hours:

As you can see, this trend doesn’t need any complex edits or dance moves – just a simple problem and solution.

#2: Add an Element of Humor

The text-to-speech feature can also be used to add some funny commentary to your Instagram Reels. 

For example, fitness influencer Juju uses the text-to-speech feature to narrate her inner monologue:

The monotone voiceover has a deadpan quality that pairs perfectly with comedy content.  

#3: Narrate a Tutorial Featuring Your Product or Service

When it comes to this feature, the simplest ideas often work best.

Filming a tutorial or DIY hack that features your product, then narrating each step using the text-to-speech feature, is all it takes. 

Remember: the new text-to-speech feature is currently rolling out to accounts across Instagram, so don’t worry if you don’t have access yet!

What do you think of this new feature? Join the conversation over on ’s Instagram account! 

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