There’s plenty to explore in the Squarespace editor later, but Blueprint AI gets you to the editor with a clearer view of what your site is and what it should look like. Squarespace likes to highlight its award-winning templates, and they look great, but often only within specific contexts. The Tantillo template is bold, direct, and colorful, for instance, but it works much better as a template for a restaurant website rather than, say, a photographer’s portfolio.
Blueprint can combine elements from other templates in a way that makes sense, while also filling your website with content generated by AI. Even if an AI-generated website isn’t the final destination—and it really shouldn’t be—Blueprint offers a great starting point. You can get a mockup of content, design, and layout by answering a few questions and making a few simple choices, and you’re left with a website that needs a few odds and ends tightened up. It’s much faster than strong-arming a template into something functional.
Using the Squarespace Website Builder
Although Squarespace describes Blueprint as an AI website builder, it isn’t some separate tool that lives independently of Squarespace’s main website builder. When you’re done creating your website, you’ll be booted into the Squarespace dashboard, where you can further customize your site, change the design template, manage your SEO settings, and so much more.
Being able to use the standard website builder is what makes Blueprint stand out. For my website, I created a faux online retail store called Goofy Garments, and I didn’t have to change much in the editor. I switched to a slightly different layout for the website headers, changed the font in one section that was difficult to read, added a login page, and I was done.
Make no mistake, the AI-generated copy wasn’t perfect, and the AI-generated images of generic clothes look like they were, well, created by AI. But I’m able to put everything together much faster. Rather than thinking about image spacing, font sizes, and linking buttons up properly, everything is ready; I just need to drop in what I need. Blueprint even set up a handful of preset product listings that were ready to go with images and a description.
