In Latest Pivot, Amazon Luna To Drop Game Purchases, Third-Party Stores

The Luna game-streaming service is getting an overhaul, with Amazon pulling the plug on game purchases and hosting third-party game stores and subscriptions.

“Starting April 10, 2026, Amazon Luna will no longer offer game stores, individual game purchases, or third-party subscriptions,” Amazon said in an email to users.

You’ll only be able to access game purchases or subscriptions on Luna until June 10, 2026. After that, you’ll need to use third-party platforms such as GOG, Electronics Arts, or Ubisoft to play them, according to an Amazon FAQ. “All purchases of à la carte titles through Luna are final, and we do not accept returns,” it says.

Amazon says it’s “doubling down on a broad range of gaming experiences, including strong third-party titles.” But the move obviously raises questions about whether Amazon is bailing on Luna, as Google did with Stadia in late 2022.

The company tells PCMag: “We are always looking for ways to better serve our customers. Luna’s library continues to expand, and a growing portion of that content is available to Prime members at no additional cost. As we evolve how we deliver third-party content, we are transitioning away from certain subscription, game store, and a-la-carte purchasing models in favor of approaches we believe work better for our customers long term.”

(Credit: Amazon)

In October, Amazon relaunched Luna, making it a free perk for Prime subscribers while also introducing and tailoring more multiplayer games with a section called “GameNight”. At the same time, Luna has been offering access to some AAA titles, including Hogwarts Legacy and Indiana Jones and the Great Circle. For those who want a larger catalog of games, the company debuted Luna Premium, a $9.99-per-month service that replaced the $5.99-per-month Luna+.

To soften the blow, Amazon wrote: “As a thank-you for your support, we’d like to offer you a free Luna Premium subscription, at no charge. You will receive a separate email on or after June 10, 2026, with details on how to claim your complimentary offer.”

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Friday’s pivot makes us wonder if Amazon might be following Netflix, which has also been focused on game streaming but without individual purchases or third-party stores. In the meantime, affected users are bemoaning the change, since Luna has been a convenient way to stream games without owning an expensive gaming rig or console hardware.

“Well, everything I play on Luna are paid titles. I guess I am done with Luna,” wrote one user on Reddit. “Same here, I really appreciated being able to play Ubisoft tiles without the massive installs and without having to upgrade my older PC,” replied another user.