Incogni vs DeleteMe: Which Data Removal Service Is Better?

• People who want maximum coverage with minimal effort: Incogni is ideal if you want your data removed from as many data brokers as possible without needing to check reports or manage follow-ups.
• Budget-conscious users: Incogni’s lower price and fully automated approach make it a good long-term option.

• Users who want visibility and human oversight: DeleteMe is a better fit if you want detailed reports, clear explanations and the assurance that a real person is handling the data removal process.
• Professionals with higher exposure on people-search sites: If your name regularly appears on public lookup sites and accuracy matters to you, DeleteMe’s approach feels more reassuring.

• Fully automated removal requests: Incogni continuously scans data broker databases and submits opt-out requests without needing manual input after the initial setup.
• Extensive data broker coverage: Incogni targets a mix of people-search sites and marketing databases, reducing overall data exposure rather than just how often your data appears in public listings.
• Simple, low-friction setup: In my testing, onboarding was fast and required fewer personal details than many competing data removal services.

• Human-led removal process: DeleteMe uses real people to review listings and submit custom removal requests, providing an extra layer of verification.
• Clear, detailed privacy reports: Quarterly reports show where DeleteMe found your data, which data it removed and what needs follow-up.
• Dedicated customer support: Every account has direct access to a privacy advisor, making it easier to resolve edge cases or carry out complex removals.

Both Incogni and DeleteMe are designed to remove personal information from data brokers and people-search websites, submitting opt-out requests on your behalf. Instead of manually contacting dozens of sites, you give your details to the service during setup and let it handle the dirty work for you.

In my testing, both tools successfully targeted common exposure points like names, addresses, phone numbers and email addresses. While their methods are different, the end goal is the same: to shrink your digital footprint without you needing to be involved in the process every step of the way.

Neither Incogni nor DeleteMe treat data removal requests as a one-time cleanup. Each service continuously monitors and scans broker sites for relisted information and sends recurring removal requests if your data resurfaces.

This matters because data brokers frequently republish information, even after successful opt-out submissions. In practice, this ongoing approach is what separates data removal services from DIY efforts: They take the hassle out of manual processes.

In my experience, both tools handled monitoring and repeat removals well. They submitted new removal requests if my private data reappeared, with no effort on my part.

Incogni and DeleteMe both handle highly sensitive personal information, and their privacy practices reflect that responsibility. Each service uses encryption to protect user data and operates in line with major regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

From a trust perspective, neither service raised any red flags during testing. Their privacy policies clearly explain that they use personal data strictly for removal purposes, and neither service sells user information. However, like most companies, they may share information if legally required, such as in response to government or law enforcement requests.

This makes privacy less of a deciding factor, so you can focus on differences in approach, cost and transparency instead.

Pricing is one of the clearest differences between Incogni and DeleteMe, especially over time. Incogni offers a simple and affordable service, while DeleteMe charges a premium for its hands-on approach and reporting depth.

The table below outline’s DeleteMe’s pricing:

Take a look at Incogni’s pricing for comparison:

Standard

• 420+ data broker sites covered,
  Removal of multiple emails, addresses & phone numbers,
  Recurring removals

Unlimited

• 420+ data broker sites covered,
  Removal of multiple emails, addresses & phone numbers,
  Recurring removals,
  1,000+ additional sites covered,
  Unlimited custom removal requests

Family

• 420+ data broker sites covered,
  Removal of multiple emails, addresses & phone numbers,
  Recurring removals,
  Up to 5 members,
  Family account management

Family Unlimited

• 420+ data broker sites covered,
  Removal of multiple emails, addresses & phone numbers,
  Recurring removals,
  1,000+ additional sites covered,
  Unlimited custom removal requests,
  Up to 5 members,
  Family account management

Incogni is more affordable, especially if you plan to use a data removal service for a long time. DeleteMe’s higher prices reflect its human-led removal process and detailed reporting, but for most users, Incogni delivers similar results at a lower price.

A significant difference between Incogni and DeleteMe is how they handle data removal requests. Incogni relies on automation to submit opt-out requests at scale, while DeleteMe uses human reviewers to verify listings and manage removals. This trade-off affects cost, speed and how hands-on the experience feels.

While Incogni’s automation makes light work of sending requests and monitoring relistings, I do like the human involvement DeleteMe provides. Automated processes are unlikely to overlook significant details, but it’s nice to know a real person is watching over my data.

Incogni keeps reporting minimal, focusing on results rather than providing frequent updates. This suits users who want a set-it-and-forget-it experience. In contrast, DeleteMe provides detailed quarterly reports that document removals, appeals and outstanding listings. This is appealing for users who want visibility and reassurance that the service is working.

DeleteMe focuses more on people-search sites and high-visibility listings, making it effective for cleaning up publicly searchable profiles rather than targeting behind-the-scenes data sharing. Incogni, on the other hand, has wider data broker coverage, including marketing data brokers and less visible aggregators, which helps reduce overall data circulation.