3 examples of influencer marketing for restaurant brands in action
Here are some examples of successful influencer marketing for restaurant brands from ‘s extensive collection of case studies.
El Pollo Loco is the USA’s leading fire-grilled chicken restaurant. The brand had a new menu item to promote—the Double Tostada—and a desire to build on previous influencer campaigns by going bigger and better than before. Past campaigns had mainly focused on TikTok and used between five and 10 influencers. This time around, El Pollo Loco relied on to assemble a group of influencers, ranging from foodies to comedians and lifestyle bloggers, who operate on both TikTok and Instagram.
Furthermore, thanks to Influence’s streamlining of the campaign management process, the brand team was able to focus resources more effectively on maximizing partnerships with local influencers within specific markets.
The campaign generated 39 pieces of content that pulled in a whopping 46.7 million impressions. A 2.2% average engagement rate was the basis of record product trials. El Pollo Loco intends to continue expanding its influencer marketing program into new niches, supported by a diverse range of creators.
2. Crumbl crushes its brand-building goals
Crumbl Cookies turned to and influencer marketing as the ideal way to turn their traditional end-of-year slow period into a jolly holiday seasonal upswing. Using ‘s tools and expertise to find influencers, the brand picked five content creators, each with their own niche and target audience on TikTok. Crumbl then developed content with each influencer, using the influence platform to manage content review and approvals.
The results were stunning: 17 pieces of influencer-generated content garnered 39.7 million impressions and 175.5K engagements. The earned media value for the campaign totaled $1.2 million.
3. Habit Burger & Grill gets big results from the Big Game Weekend
Habit Burger & Grill is a regional franchise with national ambitions. The brand saw the 2025 Big Game Weekend in New Orleans as an ideal opportunity to build some buzz and reach a target audience of burger lovers who weren’t familiar with Habit’s award-winning Charburger.
Habit sent six TikTok and Instagram influencers and two food trucks to New Orleans for the Big Game. The creators roamed all over the city, popping up at events, creating highly engaging content as they scoured the streets for “Operation: Find the #1 Burger Fan.”
Collectively, the creators generated 44 pieces of content that picked up 10.5 million impressions and 186K total engagements. Not bad for a campaign that was put together in just 72 hours, from creator contracts to travel coordination and on-site team deployment.
