Many people think that operating a profitable spa or aesthetic clinic is about creating a comfortable atmosphere. But that is not all. It also entails providing innovative therapies that have visible and reliable outcomes.
Today, customers are more knowledgeable than ever, and they are ready to invest in some high-tech procedures that will make them look and feel their best. To you, that means investing in technology that enhances results, is profitable, and differentiates your practice.
Should you be wondering what devices to offer in your service menu, here are the seven best-selling and most innovative med spa technologies.
A Pico Laser
The pico laser has become the icon of contemporary aesthetics due to its versatility and accuracy. Unlike older lasers, it uses ultra-short pulses in picoseconds that break pigment particles and activate collagen without damaging nearby tissue.
Some of its innovative uses are:
- Removal of tattoos. This is high demand and repeat business.
- Correction of pigmentation of sunspots, freckles, and melasma.
- Acne scar improvement.
- Anti-aging and skin renewal.
A single device can unlock several new revenue streams because it addresses a variety of issues, covering a large demographic.
A Hydrafacial Machine
Customers are obsessed with immediate satisfaction. This is why a Hydrafacial machine is one of the most profitable Med Spa Equipment we have today. This non-invasive treatment cleanses, exfoliates, extracts, and hydrates during a single session. In other words, it makes the skin glow instantly.
Why it is profitable:
- It attracts both first-time customers at the spa and long-term aesthetic patients.
- It is painless and can be done with no downtime. You can sell it as a lunch break facial.
- Clients usually come back once a month, so it is a great source of recurring revenue.
- It combines well with other forms of treatment, such as microneedling or laser treatment.
Hydrafacial is also very Instagrammable. You can advertise pictures of before and after on the internet and find new customers.
An Ultherapy Transducer
Ultherapy is among those limited non-invasive technologies that are FDA-approved to tighten skin on the neck, chin, and brow. It also fixes lines and wrinkles on the decolletage. An Ultherapy transducer works with micro-focused ultrasound to activate collagen in the deep layers of the skin.
Potential benefits include:
- Attracting customers interested in a non-surgical, non-downtime facelift.
- Greater pricing of treatments than facials or chemical peels. This increases revenue per visit.
- It positions your spa as having high-quality, medically approved technology.
Ultherapy is not a recurring service, but its high cost and capability to attract new customers make it a lucrative addition to your spa.
A Multifunctional DPL Device
One of the most versatile investments you can make is purchasing a multifunctional DPL (Dynamic Pulsed Light). This system employs high-tech light technology in a number of treatments:
- Hair removal. This is a constant demand.
- Skin rejuvenation for redness, pigmentation, and texture.
- Treatment of acne, including active breakouts.
The multifunctional feature enables you to sell multiple services using a single device.
A SkinPen Microneedling device.
SkinPen is the first FDA-cleared microneedling device. It applies controlled micro-injuries to trigger collagen and elastin synthesis.
Profitability factors include:
- Corrects such common issues as fine lines, acne scarring, and disrupted skin texture.
- Attracts customers of all ages: Younger patients with acne and older clients interested in anti-aging.
- May be used with PRP (platelet-rich plasma) or medical-grade skincare as enhanced packages.
With a SkinPen device from Aesthetics Distributions, you will be able to sell corrective and preventive treatments. This establishes you to a wide audience base.
A CO2 Laser
CO2 laser is the best standard when it comes to skin resurfacing and rejuvenation. It is more aggressive than pico lasers but offers greater results in wrinkles, scars, and skin quality in general.
Why it’s worth the investment:
- Very efficient.
- Great demand from clients who desire transformative results in anti-aging.
- Fewer sessions are necessary, but the premium cost of treatment balances this out.
With this treatment, the downtime is more than that of non-ablative treatment. However, most clients consider it worth it because of the degree of improvement that they observe.
Dual Handle Emsculpt RF
Body contouring is a rapidly expanding market in the aesthetics industry, and the dual handle Emsculpt RF is leading the pack. It provides an all-around body-shaping solution by integrating:
- Radiofrequency: Reduction of fat and tightening of the skin
- HIFEM: Muscle contractions.
Here are some of the benefits:
- Treats two regions at once, saving time on appointments and increasing efficiency.
- Appeals to customers who would like to tighten and tone their bodies without surgery.
- Attracts men and women, making your client base bigger.
- Performs well in packages and membership models, raising client retention.
Since the results are visible and tangible, clients will be more likely to share their experience and refer a friend.
Selecting the most appropriate devices in your spa requires matching technology with the type of clients you are dealing with. What do your clients most need? What are the gaps in your locality? Then, consider devices that have multiple purposes to ensure the highest ROI.
