What Are the Benefits of an Instagram Creator Account?
By switching to a creator account, you’ll gain access to a slew of features that can jump-start your growth and monetization opportunities on Instagram.
Let’s take a closer look! The top five benefits are:
-
Auto Publish Feed Posts
-
Access To Built-in Analytics
-
Music Library
-
Streamlined Messaging
-
Flexible Profile Control
Benefit #1: Auto Publish Feed Posts
Thanks to a new Meta API update, Instagram Creator accounts can now automatically publish feed posts (including carousels and Reels) via third-party tools like .
In other words: creators can now schedule their posts to go live at a set date and time, and will take care of the rest.
Why does the benefit matter?
Because creators are busy!
While some prefer to post on-the-fly, it can be helpful to plan out posts days (or a week) in advance too — especially when you’re creating branded content or going on vacation.
Plus, as your to-do list grows, streamlining your overall content creation process will be *chef’s kiss*.
Your future self will thank you.
NOTE: Instagram Creator accounts are restricted from publishing Instagram Stories, and they will have to connect to a Facebook page in order to enable ‘s auto publish features.
Benefit #2: Access To Built-in Analytics
With an Instagram Creator profile, you’ll gain access to a mobile dashboard of in-depth insights such as follow/unfollow data, post-performance, and more.
You’ll be able to see what is (and isn’t) resonating with your followers, so you can tweak your strategy accordingly.
Though, depending on how much analyzing you want to do, desktop could be easier.
With , you’ll find all of the must-have analytics from Instagram in a digestible format, as well as several extra data points — including your best time to post.
Plus, ’s Instagram Analytics have separate “Post Performance,” “Reel Performance,” and “Story Performance” dashboards — so you can see exactly how each channel is driving value for you.
Level-up your performance tracking with ‘s Instagram Analytics feature. Sign up today and start exploring the dashboard.
Benefit #3: Full Music Library
Access to Instagram’s full music library is where the creator account really delivers.
Due to commercial music limitations and copyright concerns, it can be tricky for those with business accounts to use trending Reels audio.
However, with a creator account, you’re in luck!
According to ‘s Social Media Specialist, Chantal Hermetz, “If you have a creator profile on Instagram, you’ll have access to a massive library of Reels sounds.”
This means you’ll never miss out on an opportunity to hop on a trending audio’s momentum and potentially go viral.
Speaking of Reels audio, learn our top tips for finding trending songs and sounds on Instagram Reels by watching this video:
Benefit #4: Streamlined Messaging
Creators are often bombarded with DMs, ranging from “where’d you buy that top?” to collaboration requests, and more.
So, as you can imagine, with thousands of followers, this can get overwhelming.
Thankfully, Instagram Creator profiles make managing messages a breeze with three DM filtering tabs, including:
-
Primary: Allows notifications.
-
General: No notifications.
-
Requests: No notifications. These are from users you don’t follow (you can choose to accept or deny these requests).
This allows creators to prioritize messages from brands and friends, or rank them by relevance or time to make sure they never miss an important request.
NOTE: If you don’t fancy these filters you can also change your messaging tab notifications in your settings, too.
Benefit #5: Flexible Profile Control
On top of having more control over who is messaging you, Instagram Creator profiles also have more control over how you’re being contacted.
Creators can designate (or hide) their preferred method of contact on their profile (including call, text, and email), and have more flexibility on what they choose to include as a CTA on their page.
Translation: You’ll be able to filter out “cold” messages and spend more time engaging in meaningful interactions with brands you prefer to work with.
Ready to take the first step into becoming an Instagram influencer? Read this blog post: How to Become a Successful Influencer in 2023
