How to Find Trending Instagram Hashtags for Your Content Strategy
’s hashtag report shows that adding 20-30 hashtags to your Instagram posts is the best way to increase your reach and engagement rates.
But how do you find relevant hashtags for every post? Here are three tactics you can use:
Tactic #1: Use a Hashtag Suggestion Tool like Social
With ’s Instagram Hashtag Suggestions tool, you can find hashtags based on the content of your post and similar hashtags in your industry.
To use it, tap “Hashtag Suggestions,” and you’ll get two options to populate hashtags:
Tactic #2: Conduct Research on the Instagram Explore Page
The Instagram Explore page is a great source of inspiration for your Instagram hashtag strategy.
For the best results, search for keywords that are relevant to your brand or content and check out the “Top” results:
These posts clearly perform well with Instagram’s algorithm, so take note of the different hashtags being used and whether they could work for your content.
Tactic #3: Check Instagram Hashtag Volume Using Instagram’s Tag Search Tool
When it comes to finding the best hashtags, post volume is an important metric.
If a hashtag has already been used on millions of posts, chances are your post will be drowned out by the masses.
On the other hand, if a hashtag only has a few hundred posts, it’s likely that no one is searching for it on the Instagram Explore page.
For a safe middle-ground, aim for hashtags with between 10K-200K posts.
To check a hashtag’s post volume, head to Instagram’s tag search tool on the Explore Page:
This is a great way to vet your hashtags, and can also provide valuable inspiration.
For example, you might discover a more niche hashtag that starts with the same keyword, but has a much healthier volume of posts.
