4 Tips for Boosting Quote Post Engagement
Now that you know what you can do with Instagram quote posts, here are four ways to maximize their engagement:
#1: Create Quote Posts That Align With Your Brand Aesthetic
Your Instagram feed has the power to visually convey your brand identity and values in seconds, which is key to converting visitors into followers.
By designing quote posts to match your Instagram feed’s aesthetic you’ll ensure your branding stays strong and cohesive.
Spanx, for example, does this by keeping their red and white brand colors at the forefront of their quote posts.
So long as there’s a cohesiveness to your quote posts that reflects you and your brand, feel free to get as creative as you like.
Looking to level up your Instagram aesthetic? Preview your feed before you post with ’s Visual Instagram Planner!
#2: Add a Call-to-action
Adding a strong call-to-action (CTA) to your Instagram quote post can help increase engagement by prompting users to interact with your content.
Once you’ve caught a user’s attention with a great-looking quote post, encourage them to take action to reach your marketing goals – whether that’s to boost sales, gain new followers, drive traffic to your website, or increase post engagement.
For example, your CTA can come in the form of a question, a prompt to sign up for a newsletter, or a call to visit your link in bio.
Here at , we add a CTA to both the visual design and text caption.
Encouraging users to take action through a CTA is one of the best ways to achieve your marketing goals and get your followers to engage with your content.
With this in mind, it’s a good idea to use a link in bio tool to maximize your linking opportunities.
Linkin.bio by allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.
It’s like a mini-website, made especially for your Instagram account!
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#3: Include Hashtags
Adding hashtags to Instagram captions is still one of the most effective ways to get more eyes – and engagement – on your posts.
Adding hashtags to a quote post’s caption not only fuels Instagram Explore page’s search results but it also triggers the Instagram algorithm to categorize your content and get it in front of those most interested.
Just make sure your hashtags are relevant to your post and your brand as a whole.
Female Invest does this by focusing their hashtags on finance and women’s empowerment.
According to ’s data report, adding 20-30 hashtags to your Instagram posts is the best way to increase your reach and engagement rates.
TIP: Use ’s Hashtag Suggestion tool to find hashtags based on the content you post and similar hashtags in your industry.
#4: Consider Different Formats
You can also use different formats like carousel posts and Instagram Reels to make your quote posts stand out from the crowd.
Both of these formats are more interactive than a static image and can help draw more eyes to your content.
Thanks to their multi-card format, carousel posts are ideal for showcasing a range of products, statistics, testimonials, and you guessed it, quote posts.
By prompting users to scroll through the slides, you’re actively encouraging them to engage with your brand and content.
Check out how financial services company Nude highlights key statistics in their carousel post.
Instagram Reels are another way to add some flair to your quote posts.
With the versatility of Reels’ video format, there are countless ways to overlay inspirational or educational quotes to your video.
For example, social media expert Phoebe Parke uses a motivational quote paired with music and an animated background as an alternative to a static quote post.
With the option to customize your soundtrack, footage, and captions, this is a fun way to put a creative spin on your quotes.
When used effectively, Instagram quote posts can be a powerful tool to increase audience engagement.
From motivating your followers to boosting product awareness, and sharing testimonials, Instagram quote posts are worth shouting about.
Ready to get started? You can plan and schedule all of your Instagram content in advance with — for free!
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