What Is the Instagram Threads App?
According to Instagram, “Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations.”
Meta CEO, Mark Zuckerberg, explains in a recent Reel that “[Threads] takes the best parts of the Instagram experience and creates a whole new app around text, ideas, and sharing what’s on your mind.”
And in his own Reel, Instagram’s CEO Adam Mosseri, says they’re integrating safety features like hidden words, restrict, and community guidelines — emphasizing they want Threads to be “friendly and open.”
One big change?
Their future plans are to integrate Threads with ActivityPub — making it compatible with other apps like Mastodon and WordPress.
“If you’re a creator, you should own your audience. And integrating into this protocol should allow us to enable you to take your followers with you to another server or app — should you so choose in the future,” Adam explains.
This could be major — especially as many marketers and creators speak about the importance of not solely relying on social media platforms.
Why? By having your own blog, website, or newsletter, you can engage with your audience on your own terms, too.
FYI: ’s social media management platform can be used to plan and schedule Instagram posts, analyze their performance, and more. Sign up today — for free.
