In this exclusive interview, Guillermo Calvo, Business Solutions Director IT/ID de LGanalyzes the main trends that are transforming the audiovisual sector in 2025. Calvo highlights the novelties presented in ISE 2025, such as the Kinetic LED cubes and the anti-discoloration system, which reinforce LG’s commitment to the fusion of art and technology, as well as the durability of their products.
The conversation addresses the growth of LG’s B2B strategy, with the aim that 45% of its global turnover comes from this segment in 2030, and how the company is integrating artificial intelligence into its solutions to maximize customer profitability. In addition, LG’s commitment to sustainability is deepened, presenting innovations such as low-consumption LED magnit screens and E-Paper technology.
Calvo shares recent success cases, such as the installation of the Skyribbon at the Atlético de Madrid stadium, the modernization of the Stock Exchange and the First Multicine Room with LED screens in the Odeon cinemas. B2B market challenges are also exploredthe application of disruptive technologies such as transparent OLED in transport and museums, and the role of LG in the transformation of educational and collaborative environments.
