New data shows the iPhone 16 was the best-selling phone of 2025, with Apple’s iPhone accounting for seven of the top 10 devices of the year and Samsung making up the rest.
Apple’s iPhone 16 has proven popular among buyers
That data, provided by market-watchers Counterpoint Research, has Apple’s 2024 entry-level iPhone 16 proving the biggest winner among buyers. Apple’s 2025 lineup was also represented, starting with the iPhone 17 Pro Max in fourth spot.
Between those two devices, the premium iPhone 16 Pro Max was second, with the iPhone 16 Pro third. The first non-Apple device, Samsung’s budget Galaxy A16 5G, found a home in fifth.
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