Although the accounts at OpenAI are not as healthy as Sam Altman would like, it is not really being a problem to continue raising money from its investors. The rain of millions that are being spent on ChatGPT draws attention for the way in which they seek to obtain a return: through the attention of users. And it makes more sense than it may seem at first.
7,000 million visits per month. A recent analysis by Similarweb on generative AI has put very interesting figures on the table that are very useful for us to measure the pulse of the internet of our days. In September 2025, AI services added 7 billion visits per month, which represents a growth of 76% compared to the previous year and crowns AIs as one of the main rivals of social networks in terms of traffic.
ChatGPT remains the undisputed leader: in the aforementioned month it reached 5.9 billion visits, very close to Instagram, with 6.5 billion. The first positions are for Google (with 82.6 billion), YouTube (28.7 billion) and Facebook (11.4 billion).
All for our attention. In the age of the Internet, there is something more valuable than money itself: capturing the attention of users. This is the reason why social networks are so attractive for companies of any size, becoming more of a commercial showcase than a place to tell our lives.
Also, this is the same reason why chatbots stay around, even though they lose money every time someone uses them. Meanwhile, big technology companies are resorting to debt. They don’t want to be left out of the AI bubble and the reason is now clearer than ever.
The “backbone” of the internet. Not only has ChatGPT managed to become the fastest-rising platform in modern digital history, placing itself on the podium of the five most important websites in the world. The truly important thing about this is that they have managed to capture the most valuable thing: the user’s attention.
The next step: fill the ‘chatbots’ with ads. Given this paradigm, OpenAI is considering something that was already an open secret: dressing ChatGPT with ads. A possibility that would serve to monetize the tool, especially to obtain financial returns from users of the free plans, but which raises many doubts in the field of privacy and the neutrality of the answers offered.
Benefits for when? Meanwhile, technology companies continue to increase investment, even if the benefits do not come directly. The bonus, in this case, comes in the form of meteoric growth and several billion views that show that there is a reason to be optimistic about AI.
Images | Generated with Gemini
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