Spending a day in an amusement park is a pleasant activity, but there is something that can ruin the experience (and it is not the normal food Price of luxury restaurant): the tails. Whether in a jam by car, waiting to climb to a plane or to enter an attraction, the tails make us waste a lot of time – and money – every year, but there is something that has reached the rescue of some parks: artificial intelligence.
And it seems that … it works to be less in the tail. And to spend more money.
Disney and its Fastpass+. It is one of the companies that most committed to technology in its parts. Either with robots to interact with visitors, that are double action or, directly, with invisible technology to not queue in the most popular attractions. We do not refer to its 400 dollar pass (entrance to the park not included) to skip tails (which also have parks such as Port Aventura or the Madrid amusement park), but to something they have called ‘FastPass+’.
It is a system that uses AI to balance audience peaks in an attraction. Create a virtual tail in which we can reserve access to certain popular attractions through the App my Disney Experience and that reserve is loaded in the Magic Band (the smart bracelet) or in the tickets with radiofrequency. Depending on the AI calculations on the use of attraction, he warns us to move to it, being able to enter without making a long tail.
LEGOLAND’s great brother. Another example is Legoland. With a technology that they have baptized as ‘Vision AI’, the park improves the management of the tails thanks to a camera system placed on the attractions.
They analyze in real time the number of people who are in each attraction, visitors who are in the park and the expectation of using each popular attraction so that managers can make decisions in real time.
Results. These measures are not implemented by whim and have a double purpose: that the user is happier when wasting less time in the queues, yes, but also spend more time on other sides of the park where he can Buy food, objects or services. That they work is something that is polishing over time, but there are already some interesting results.
For example, Legoland’s analysis has allowed the park to identify moments in which some of its attractions had 10% of the empty seats. Implementing adjustments, such as the entry to the so -called ‘single riders’ (users who are alone), have increased the average travel by attraction by 30%. This implies enjoying an additional daily attraction per visitor.
Another example is that, if virtual things are used, visitors have more time to spend 25% more than those who do not use them.
And privacy? The Disney system is like an Excel with AI support, but … What happens to our privacy in a tool that uses cameras to actively monitor park visitors? They already have chambers for security reasons, but in the case of Legoland, we talk about a system that is constantly monitoring us.
In statements to Business Insider, those responsible for the park claim that the cameras “analyze the number of people riding in the attractions at any time. It does not identify you in a unique way, but it does detect how many people are in an attraction.” That is, come silhouettes and human movements, not faces
What is clear is that the lines in the attraction parks are a problem for the user, so much that there are educational degrees in which you learn how to design them better, and perhaps in the management of them, the AI and their analysis in real time can be the solution.
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