JD.com is reportedly set to launch a ride-hailing service, according to Sina Tech, marking a potential move into the mobility sector. A source familiar with the matter said the service, internally referred to as “Open Ride Service,” is expected to go live soon. Its in-app interface is said to closely resemble mainstream ride-hailing platforms, with pilot testing currently underway in Jinan. The source added that the service is being jointly developed by automaker Changan and JD.com. Unlike traditional ride-hailing aggregators, JD may opt not to integrate third-party mobility providers, instead working directly with automakers to build a new “e-commerce + carmaker” mobility model. [Sina Tech, in Chinese]
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