Apple Japan has launched a series of TV and social media videos with famous local artists and animators taking the App Store logo on creative journeys.
One example of the many new interpretations of the App Store logo being used in Japan – image credit: Apple
There’s got to be someone new in Apple’s marketing team, because the company is suddenly playing around with its usually protected icons and images. It started with the cute Little Finder Guy on Instagram, it’s continued with an original Mac birthday cake, and now it’s the turn of the App Store.
As first spotted by advertising and marketing publication Creative Blog, Apple Japan has launched a new campaign to promote creative apps in the App Store. There are 16 pieces of artwork, made by 13 artists, and compiled into three videos.
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