Meituan’s KeeTa is attempting to lure more convenience stores like 7-Eleven to join its delivery platform in Hong Kong, according to Chinese media outlet Jiemian, as the firm looks to add more merchants and categories as part of its expansion efforts. Competitors such as Foodpanda and Deliveroo both deliver non-food items, which are still not available on KeeTa, the report said, adding that 7-Eleven, which joined KeeTa on July 19, currently supports users to order a range of hot food, snacks, and beverages. KeeTa became Hong Kong’s second-largest food delivery player by order volume last November, less than half a year after it debuted. The platform has reportedly relocated some of its Hong Kong frontline staff to assist its Middle East operations amid an upcoming launch in Riyadh. [Jiemian, in Chinese]
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