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Reading: Kuaishou e-commerce reports strong growth during 2025 Spring Festival shopping event · TechNode
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World of Software > Computing > Kuaishou e-commerce reports strong growth during 2025 Spring Festival shopping event · TechNode
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Kuaishou e-commerce reports strong growth during 2025 Spring Festival shopping event · TechNode

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Last updated: 2025/07/15 at 1:59 PM
News Room Published 15 July 2025
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Short video platform Kuaishou released its e-commerce performance report for its 2025 Spring Festival shopping day (Jan. 14). The number of active merchants increased 22% year-on-year, while the number of new merchants making their first event sales rose by 21%. Influencer-driven GMV (gross merchandise value) surged by 59% compared to 2023. Livestreaming played a key role in the event’s success, with nearly 22,000 livestreamers raising GMV by more than 100%. The number of livestream rooms generating over RMB 10 million ($1.36 million) in sales rose 53% year-on-year. [TechNode report]

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