Owners and Manager Aren’t in Alignment
Owners are more concerned than managers, according to the brand-new Tech.co survey results: 14% of freight business owners see these workforce issues as critical, which is more than double the 6% of managers who say the same.
This perception gap widened further when these two groups were asked if the recruitment situation has “gotten significantly worse,” with business owners five times more likely than managers to answer in the affirmative.
This gap indicates a structural blindspot that could be keeping those managing a company’s business functions from understanding the labor challenges that higher-ups are feeling.
Top Tech Solutions: Digital Freight Matching and Route Optimization
The driver shortage crisis is pushing US freight companies to consider tech tools that can speed up deliveries, reduce costs, or otherwise shore up operations.
Using highest satisfaction ratings, Tech.co determined the top five technology fixes to be:
- Digital freight matching (89%)
- Routing optimization software (87%)
- Warehouse robotics (86%)
- Fuel/energy reduction technology (85%)
- Driver monitoring & coaching platforms (84%)
Overall, Tech.co’s survey found that 63% of U.S. freight businesses report using some form of tech to reduce reliance on drivers.
The crisis continues, so these tech solutions aren’t the entire answer. But, as US freight companies find their driver scarcity problems keep growing across the second half of 2025, every little boost to the bottom line can help.
