Lebara, a global Mobile Virtual Network Operator (MVNO), has begun a major recruitment drive in Nigeria ahead of its 2026 service launch. The company, which serves diaspora and international customers in Europe and other regions, is hiring for 28 key positions across its technical, commercial, and leadership teams.
Among the most senior openings are the Head of Finance, responsible for driving financial strategy, planning, and compliance for the Nigerian MVNO business. Other positions include heads of Innovation & Partnerships, Brand & Marketing, Customer Experience, Service Delivery & Quality, and technical roles such as NOC Manager, OSS/BSS & IT Infrastructure Manager, and Core Network Engineer.
Lebara’s Nigeria recruitment drive represents a crucial step in its expansion into one of Africa’s largest telecom markets. The firm’s entry is expected to reshape competition in the country’s mobile segment, where Vitel Wireless has already set up an MVNO service and ntel is planning to launch in Q1 2026.
While Lebara’s established reputation among global diaspora and roaming users will provide a natural entry advantage, the company does not consider them primary strategies, according to one person with knowledge of the matter.
Lebara’s roaming strategy is built around offering low-cost connectivity for travelers and internationally mobile users. By negotiating roaming agreements with multiple telecom operators, the company enables users to stay connected in several countries at reduced local rates, making it a “one SIM, many countries” solution.
It also targets migrants, expatriates, and cross-border families through cheaper international call packages, multilingual customer support, and community-oriented services such as international remittance and overseas top-ups.
