In this exclusive interview for MCPRO, Francisco Ramírez, Director general B2B LG Electronicsreviews LG’s most notable milestones in 2025 as well as the strategic trends that have consolidated its company as a leader in the B2B market.
Francisco Ramírez highlights that a central element of LG’s strategy is that dedicates 75% of R&D investment to business technology and that explains the enormous growth they are having in Spain in almost all market segments.
During the interview, the B2B General Director of LG Electronics covered different areas of his company’s activity. From growth of more than 400% in the household appliances segment for residential projects in the Build-to-rent sector more than 1,500 efficiency projects with an average improvement of 30%passing through high-efficiency installations for large spaces such as the Inverter Scroll Chiller at the Joventut Pavilion in Badalona.
LG leads the market with 45% in professional LED screens and has carried out emblematic installations such as the SkyRibbon that Francisco Ramírez del del use of cutting-edge technology and customization capacity for Sportstech facilities. Finally, the head of LG also highlighted the possibilities that its transparent OLED screens in cultural spaces and the transformation they have experienced in their offer Hotel TV with a decided commitment to the Cloud.
