LG Electronics has presented its latest innovations in digital signage at the ISE 2025 that has been held in Barcelona with great success of visitors, 85,000 people for a 15% increase over last year.
Under the motto «Personalized solutions, optimized growth»the LG stand has had areas dedicated to business sectors such as retail, corporate, educational, transport and hospitality. Personalized visualization solutions exhibit the company’s avant -garde technologies to meet the diverse needs of B2B customers and improve and expand the customer experience.
Lg en iSe 2025
One of the exhibition stars has been the LG Kinetic LEDa gigantic “changing” screen with size of 7,180 X 4,090 millimeters. The Kinetic LED uses avant -garde AI technology to captivate, entertain and amaze. Composed of 88 LED panels connected and combined with mirrors, the cube -shaped modules that make up the screen can turn 360 degrees horizontally to create dynamic movements.
LG stand visitors have been able to enjoy a “Image transformation” experience promoted by AI with the Kinetic LED. After taking a photo with its smartphone and uploading it by scanning the Code QR provided, its image is transformed by the generative AI of LG into a pop art image, which is then shown in the Kinetic LED. This fun interactive function, developed by LG and its Kinetic solution partner, Easywith, serves as an attractive advertising solution that invites the direct participation of the public.
In addition to the Kinetic LED screen, LG has presented a wide range of Advanced technologies developed in collaboration with its partners. Among the key LG partners are Triplet, a company’s behavior analysis company promoted by AI; Kokomo, a company specialized in school access management and emergency response solutions; and companies such as Megapixel VR, MO-Sys Engineering and Brompton Technology, industry leaders in the areas of Virtual Transmission and Production equipment.
LG is also being associated with providers of corporate videoconference solutions such as Logitech, Cisco and Crestron, and with the Specific Content Management Solutions provider for signaling, Brightsign, to demonstrate the latest innovations in collaboration technology.
LG Magnit Micro LED screens
LG has also updated its acclaimed micro LED screens to improve the ease of installation, content compatibility and energy efficiency. Thanks to a new design, the installers can now adjust the spaces between the LED modules from the back of the screen; A task that could only be done from the front in the previous models.
In addition, compatibility with content controllers has been improved to guarantee optimal quality colors and images, while waiting energy consumption has been reduced by up to 98 percent compared to previous models, which significantly improves the General energy efficiency.
Anti-discoloration technology
LG has presented its High bright exterior signaling solutions with anti-discoloration technology Company’s own. Show to the public for the first time, this advanced technology helps protect the high brightness signaling of LG for outdoor spaces against the negative impacts of screen yellowing, a common problem caused by prolonged exposure to direct sunlight.
LG anti-discoloration technology became the first solution of its kind to receive verification of Underwriters Laboratories (UL), the organization of tests and standards respected worldwide. LG has created a series of simulated exterior environments inside its ISE stand, such as a bus stop, a sports stadium and a self -service restaurant.
Retail trade and other sectors
LG in ISE 2025 has had a Retail trade zone Specific for the sector. The solutions that are exhibited include the versatile second generation modular kiosks of LG, and three digital signals (US5p, UV5N and UP5Q models) that have been certified as in accordance with the strict international fire safety standards (BS476 in the United Kingdom and EN13501-1 in the EU).
The LG stand has also presented the full line of solutions LG Createboard for educational and corporate environments. To meet a broader range of users’ needs, LG has expanded its line by adding LG Createboard Pro and LG Createboard Core, both with excellent versatility and functionality. In addition, LG has highlighted LG Business Cloudan online platform that allows centralized and convenient management and operation of the company’s commercial screens.
Paik Ki-Mun, Information Director Display Business of LG Media Entertainment Solution Company, has emphasized LG innovations in ISE 2025: «LG undertakes to provide Commercial display solutions adapted to the specific needs of various business environments … As leader in the B2B market, our goal is to offer innovative solutions that raise the value of commercial, public and educational spaces, while allowing transformative client experiences and support the growth and success of our clients ».
