Live From Apple’s ‘Awe Dropping’ Event: All the News on iPhone 17, Apple Watch Series 11, AirPods Pro 3, More

After months of rumors, we’ll finally see what Apple has in store for its next-gen smartphones, smartwatches, and earbuds this week. The company is hosting a “special” event today that promises “awe dropping” reveals. (That awkward phrasing is reportedly a play on jaw-dropping for the rumored ultrathin and light iPhone Air.)

PCMag’s Eric Zeman and Andrew Gebhart are in Cupertino, ready to bring you all the news about the iPhone 17 lineup, Apple Watch Series 11 and Ultra 3, AirPods Pro 3, and whatever wild cards the company might have in store.

The event begins at 10 a.m. PT / 1 p.m. ET. You can watch live in the video embed above and follow along via our live blog below. Until then, here’s what we expect to see.

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About Eric Zeman

Managing Editor, Consumer Electronics

I’m PCMag’s managing editor for consumer electronics content, overseeing an experienced team of reviewers and product testers. I’ve been covering tech for more than 22 years. Prior to PCMag, I worked at outlets such as Android Authority, Fortune, InformationWeek, and Phonescoop. 

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