Made With Intent, a Liverpool-based startup taking what it describes as a “Moneyball approach” to ecommerce, has raised £2.4m.
Founded in 2023, Made With Intent has developed an AI-powered model that provides ecommerce sites with real-time customer insights.
The model analyses hundreds of onsite signals, for example clicks to indicate and predict user intent.
Made With Intent counts Hotel Chocolat, Benson for Beds and Jacamo among its clients.
“Too many brands are only looking at page views, time on site and clicks as their go-to metrics without tapping into their customers’ level of intent, leading to missed opportunities. Intent data not only reveals each visitor’s mindset, but because it updates as they shop, it lets you deliver experiences right at the optimal moments,” said David Mannheim, founder and chief executive of Made With Intent.
“Made With Intent lets ecommerce brands take a Moneyball approach to finding new growth. It helps them to boost revenue and profit gains by increasing sales and not giving discounts away too cheaply.”
The investment round was led by the Northern Powerhouse Investment Fund II, managed by PXN Ventures.
“Online retailers often have access to large amounts of customer data, but not every retailer knows how to use it to improve customer experience and boost sales,” said Patricia El Jichi, investment manager at PXN Ventures.
“Made With Intent is leading the industry by understanding the intent of the consumer, which is an incredibly challenging problem, but one that that will create competitive advantages for the retailers that adopt it.
“The ecommerce landscape is becoming more sophisticated and traditional metrics are being improved upon by smarter campaign decisions, with David and his team at the forefront of that change.”
