The Social Network would be a far less exciting film if Jesse Eisenberg just asked an AI to make Facebook.
But Mark Zuckerberg (the real one) is developing a personal AI agent that can perform some of his duties as CEO of Meta.
The tool, first reported by The Wall Street Journal, is an AI agent – powerful software that can carry out tasks like booking flights on a user’s behalf.
Zuckerberg’s AI agent’s job responsibilities could include rifling through reports and leaping over corporate types to get information.
A person familiar with the project told the paper that the model is still in development.
Meta has been approached for comment.
Meta, which owns Facebook, Instagram and WhatsApp, is all about ‘Tokenmaxxing’ these days, a status term for using AI to the, well, max.
It’s not just a CEO AI bot being built – an ‘AI chief of staff’ tool called Second Brain, which can sort documents for projects, is proving popular, the insider told WSJ.
AI is being used in worker performance reviews, giving extra points to staff who use tools in the name of productivity, the insider claimed.
Some staff have handed their chat logs and work files to My Claw so the virtual assistant can chat with colleagues on their behalf, the source said.
They added that the office culture is reminiscent of Facebook’s early days, when the company motto was: ‘Move fast and break things.’
Reports of Meta’s new AI CEO come as the company is eyeing sweeping layoffs amid the spiralling costs of AI software.
The lay-offs, first reported by Reuters, could impact 20% or more of the company.
A Meta spokesperson told the news agency that the report is ‘speculative’.
Tokenmaxxing refers to ‘tokens’ – when an AI tool is given a prompt, it breaks it down into word chunks called ‘tokens’.
Each token costs money – and a lot of it – as AI models require powerful computers and energy-guzzling data centres to carry out tasks.
Around seven in 10 business leaders say AI has driven up their costs, according to a report by the tech firm IBM.
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