McDonald’s has a really amazing communication strategy sometimes. The brand, currently number 1 of Fast Foods in France, has no more public to convince, but must keep its position. To do this, the brand does not hesitate to associate with geek and popular culture products. After collaborating with Emily in Parisor DJ Snake, McDonald’s has just launched a campaign that suggests The return of a 2010 series.
France is in the spotlight, since it is the series Brief. Rumors about his arrival started a few days earlier, when users of the Paris metro spotted posters with familiar typography. The Sequel of Canal+ production was not immediately formalized, but it already brings together many defenders under its banner. It must be said that the series carried by Kyan Khojandi marked a whole generation of young adults, And that since then, the actor has gained braid.
A mysterious meaning
It is therefore on this wave of popularity that McDonald’s intends to surf. On X, the brand publishes a photo similar to the poster. Above, you can see a cult sandwich (but revisited) as well as The famous mention “Re”taken from the full title of Brief. This sandwich is the Mega Mac, variant of the Big Mac but with two steaks on each floor, for a total of 4 meats.
Twitter-tweet” data-width=”500″ data-dnt=”true”>
In short, he is back. pic.twitter.com/bapKyohzNP
— McDonald’s France (@McDonaldsFrance) January 28, 2025
It is a burger very popular with those who swear by the classic of McDonald’s but who always ask for more. The post does not detail the conditions for its return, but know that it is already available in the firm restaurants, in particular via the Ligue 1 menu, soberly named McDo Mercato. In addition to the nod to the poster, the post of McDonald’s explains “in short, it is back”. The link with the Kyan Khojandi series is therefore more than obvious … at least on paper.
In practice, we do not know at all what this collaboration means, or even if it is only a simple reference in favor of its communication. McDonald’s had already surfed on several significant phenomena of popular culture, such as the defeat of the French basketball team at the Olympic Games. But it could also be a real event, as was the case for the Hot Ones collaboration, which gave birth to three spicy sauces in limited edition. An American program whose French version is also hosted by Kyan Khojandi as well.
🟣 To not miss any news on the Geek Journal, subscribe to Google News. And if you love us, .
