ONLY days remain before the McDonald’s Snack Wrap officially returns at 13,657 restaurants nationwide.
The fast food chain’s discontinued and beloved menu item had gained a serious following in recent years.
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It was officially axed for US customers in 2016, but some franchisees maintained them until the height of the coronavirus pandemic.
McDonald’s USA president Joe Erlinger noted that not long afterward, he received consistent pleas from customers to bring the Snack Wrap back.
“I get so many emails into my inbox about this product,” he told ABC News in an interview.
Erlinger said the Snack Wrap gained a “cult following,” which was part of the company’s decision to sell it again in 2025, along with “competitive reasons.”
Only last month did McDonald’s finally reveal the official return date of the Snack Wrap to be July 10, 2025 in a lengthy post on X.
It had been teased since December, with employee leaks and controversy about the inclusion of McCrispy Strips, which were tested last summer and officially rolled out in May.
Some customers had mixed feelings because the Snack Wrap used to be offered in a crispy and grilled variation, but it seems only the crispy option will remain.
“Snack Wraps come with either Ranch or Spicy Pepper Sauce, shredded lettuce & a shredded blend of mild Cheddar & Monterey Jack cheese on a flour tortilla, topped with a McCrispy Strip,” a staff memo obtained by The US Sun confirmed.
There’s been no indication that a grilled Snack Wrap will be offered.
That may cause some consumers to opt for the competing wrap offerings accessible through at least four other chains.
COMPETING OFFERS
Popeyes, for example, has launched a Chicken Wrap on its menu to give McDonald’s a run for its money.
They were available starting June 2, and include flavors inspired by the brand’s biscuits, along with a crispy chicken strip in the middle, lettuce, pickles and a choice of classic, spicy, or Honey Mustard spreads.
The Chicken Wrap at Popeyes costs $3.99.
For only $3 each, consumers can also get wraps at Jack in the Box.
The McDonald’s Snack Wrap
Fans have been begging the fast food chain to bring the item back to the menu nearly 10 years after it disappeared.
2006: The snack wrap was first introduced on menus in locations nationwide.
2016: McDonald’s began to phase out the wrap, with former and current employees saying it was too complicated and time-consuming compared to what it cost customers.
2020: Some individual franchises across the US were still able to make and sell the snack wraps for several years. By 2020, the item was removed across McDonald’s restaurants throughout the country.
2023: McDonald’s revealed it would increase its focus on chicken offerings, including a snack wrap, in the coming years.
2024: Stores in North Carolina were spotted testing McCrispy chicken strips, a key ingredient for the snack wrap.
2025: The snack wrap will return to menus in the US.
They include the Spicy Crispy Jack Wrap, Classic Crispy Jack Wrap, and Classic Grilled Jack Wrap.
Jack in the Box noted in a news release in January that the wraps offer a “symphony of textures and tastes.”
TACO BELL’S TAKE
Taco Bell even entered the chicken snack wrap battle on June 17 with Crispy Chicken Tacos, Burritos, and Strips.
The Crispy Chicken Tacos are effectively a dupe of the McDonald’s Snack Wrap and cost only $2.79.
It was dubbed a “harmonious combination of one perfectly crisped Crispy Chicken Strip layered with purple cabbage, crisp lettuce, pico de gallo and shredded cheese,” in a release from the chain.
Customers can also top it with new Spicy Ranchero Sauce or Avocado Ranch Sauce.
Wendy’s has also offered the Grilled Chicken Ranch Wrap since the spring of 2023.
It includes diced grilled chicken, romaine lettuce, cheddar cheese, and ranch dressing in a warm tortilla.
McDonald’s has its work cut out to stay on top.
The fast food giant also recently confirmed the arrival of brand new Happy Meal toys even adults are “running” to get.
Last month, a new McFlurry flavor also arrived on the menu, and it’s already being called “the best” by some fans.
