Meta Blocks Apple Intelligence Features on Facebook, Instagram, Threads

If you’ve been waiting to use Apple’s Writing Tools to spruce up your Instagram captions and Threads posts, you’re out of luck. As spotted by Sorcererhat Tech, Meta has blocked Apple Intelligence features on its iOS apps. 

Typically, on compatible iPhones and iPads, long-pressing items in a text field should bring up Writing Tools, an Apple Intelligence feature that helps proofread, rewrite, or summarize text. However, screenshots shared by Sorcererhat Tech indicate that Meta isn’t currently supporting it.

As 9to5Mac points out, developers can opt out of having Apple Intelligence features appear in their apps. According to a post on Apple’s forum, Writing Tools were available on Meta’s apps when Apple Intelligence first rolled out, but seem to have disappeared with a December update.

In addition to Writing Tools, Meta has also disabled Genmoji and Memoji, Sorcererhat Tech reports. Gemoji allows users to generate a custom emoji using Apple Intelligence. Memoji, on the other hand, is a slightly older feature that allows users to create avatars that look like them.

Meta may have ditched Apple Intelligence to block a competitor’s access to its own chatbot. Facebook, Instagram, Threads, Messenger, and WhatsApp already feature the Meta AI chatbot, which can refine text and generate images.

Meta and Apple discussed pairing Meta’s Llama with Apple Intelligence for iPhones, but the deal was reportedly called off last year because Apple believed Meta’s privacy practices were not “stringent enough.” The two companies have tangled in the past; in 2020, Facebook claimed that iOS 14’s app-privacy settings would “cripple” its ability to serve ads.

Apple already has an AI partner in OpenAI. If users aren’t satisfied with Siri’s response, they can ask ChatGPT to come up with something better. Google’s Gemini may be up next.

About Jibin Joseph

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Jibin is a tech news writer based out of Ahmedabad, India. Previously, he served as the editor of iGeeksBlog and is a self-proclaimed tech enthusiast who loves breaking down complex information for a broader audience.

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