AI Set to Transform Sales Landscape
As a use case, AI for sales agents is in its relative infancy, but this is set to change dramatically over the coming months. According to the Tech.co Impact of Technology on the Workplace report, which surveyed over 1,000 US-based senior executives, just 15% of businesses are not using AI at all, with two-thirds spending at least $10,000 on AI per year.
The survey further finds that writing tasks, including emails, reports, and presentations, currently make up the biggest use for AI, with 43% of AI-using businesses confirming that they leverage the technology for this purpose. In second place is data analysis (37%), followed by customer support and chatbots (33%).
Undoubtedly, there’s an enormous opportunity for AI to overhaul the sales arena. And with Salesforce recently laying off 1,000 roles to accommodate investment in the technology, this potential has not gone unnoticed by big players in the space.
