Creators and artists from all sides have hardly been able to miss the phenomenon of generative artificial intelligence, at a time when the Internet is overflowing with images, videos and even entirely synthetic music. And apparently, this also applies to video games: according to a small investigation by Totally Humanalmost 20 % of the games published on Steam in 2025 now use generative AI.
In a first article on the subject last year, the media had identified approximately 1,000 titles which the authors had openly declared having used generative AI in one way or another. But this figure has exploded since and now flirts with the 8,000 mark – an increase of almost 700 %! Another very evocative data: approximately 20 % of games released since January 2025 declare that they have recourse to this technology, And the real figure is undoubtedly significantly higher.
AI at the service of development … and gameplay
However, not all developers use it in the same way. Some use it to generate assets such as textures or backgrounds, music or even dialogues-either textual thanks to Chatgpt type LLM, or directly in audio format with text-to-speech systems. The code part is also concerned: thanks to specialized services like Claude Code, it is now easy for an independent studio to use these tools to repair a recalcitrant bug or even generate a new system from nothing.
And it is not only in behind the scenes that AI is more and more present. It also begins to interfere directly in the gameplay. inZOIthe simulation of life sometimes presented as the new competitor of Simsis a good example: this game is based on small AI models to manage the behavior of virtual humans.
There are also a few cases where the entire gameplay is based directly on the AI – and the results are not always as catastrophic as one might think. We can cite AI Roguelitea game that proudly claims its massive use of this technology. “” All entities are generated by AI and all the game mechanics are led by AI », Can we read in the description. And apparently, players ask for more, as evidenced by the 92 % of recent positive opinions.
A real trend, for better and for worse
Other clues show that it is starting to become a real trend. NVIDIA, for example, now devotes considerable resources to the development of AI tools for developers. We remember in particular the latest demo of Ace, a platform which allows you to generate dialogues and procedural facial animations to create NPCs more real than life.
Same observation at the independent scene, and it is enough to make a small detour through the Asset Store to be convinced. In recent months, this platform where everyone can sell development tools for the Unity game engine has seen dozens of assets centered on AI emerge. From generators of dialogues and sound effects to popular LLM native integrations like Chatgpt, there is now for everyone.
It will be very interesting to follow the evolution of this trend in the coming years. On the one hand, the generative AI could offer a real breath of fresh air in the world of video games by helping many developers, especially independent, of bypassing the technical limits which prevented them from giving life to very interesting projects. A truly exciting perspective … provided that this technology is integrated with discernment and put at the service of a strong creative vision, instead of being used as a crutch to overcome a lack of means or imagination.
So we meet you in a few years for a new inventory. Will the generative AI will launch a real video game revolution, or lead to the appearance of a mountain of botched and artistically sterile games? The bets are open!
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