AI has invaded TikTok at great speed: historical documentary-style videos, hyper-realistic clips out of nowhere, little “celebrities if they had lived in 1920” montages… All this thanks to Sora from OpenAI, in-house tools or boundless creativity. For those who love it, so much the better. For those who are a little overwhelmed, TikTok now offers a very simple setting in the topic management settings: a slider allows you to tell the app if you want more, less or a lot less. A setting as easy to understand as the volume on the TV.
More AI or less, it’s up to you
You access it via Settings > Content Preferences > Manage Themes, then slide the “AI-generated content” slider. There you have it: more AI videos if that’s your thing, or more authentic content if you prefer to stay on the “original TikTok” side. The application specifies that it is not a question of filtering radically, but of finely adjusting the mixture. In short, it is not a question of locking the user in a bubble: TikTok just lets them choose the recipe.
Another new feature: an invisible watermark system, reserved for the eyes (or rather the algorithms) of TikTok. The idea is simple: C2PA metadata, supposed to indicate that a video is generated by AI, can disappear if it is exported, remixed, or reposted elsewhere. Result: no one knows where these impeccable images come from. With this new invisible marking, TikTok is giving itself a more robust weapon.
The watermark will be automatically added to videos created with in-house tools, such as AI Editor Pro, and to imported content containing C2PA identifiers. The watermark remains stuck to the video even after modification, without spoiling the image or making the experience heavier. TikTok already claims more than 1.3 billion videos labeled as AI-generated. The invisible watermark should help keep you on track in this flood of sometimes indistinguishable content.
Last piece of the menu: a $2 million AI education fund. The objective is to finance creators, associations and educators (including Girls Who Code) to explain, on TikTok itself, how AI works, what the technology allows, what it complicates and how to use it without being tricked. There is work!
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