Netflix is reportedly testing the use of artificial intelligence (ai) tools in content production. As per the report, the california-based streaming giant is using runway ai’s video tools, but it is not clear in what capacity the company is using the ai tools. The report comes just days after the company’s co-sex stated in an earnings call that ai-generated videos were used in the show the eternaut. Apart from netflix, walt disney is reportedly also tested watters with Runway’s Ai Tools for Its Production House.
According to a bloomberg report, Netflix has been using runway ai’s tools in content production. Citing an unnamed Person Familiar with the Matter, The Report Claimed that the streaming giant is currently justly just testing where the ai firm’s video generation software will be suitable for network ‘ Workflow.
The report did not mention Whether Netflix was planning to generate entrere Scenes using the technology or was looking at it to brings VFX costs. Additionally, it is also not known whether runway’s ai tools would be used in the post-process and editing tasks.
Apart from this, walt disney is reportedly another studio which is testing runway’s video generation tools. Bloomberg claimed that the company has also discusing the possibility of using the new york-spoken ai firm’s technology. However, the same source also told the publication that walt disney does not plan to integrate the ai software into its content production workflow.
AI-Generated Tools are Slowly Making their way towards Hollywood Studios. Netflix Co-CEO TED Sarandos recently admitted using ai videos for the eternaut, highlighting how it was bot faster and cheaper than traditional vfx. Notable, Netflix did not use runway’s ai tools for this show, the report stated. Amazon’s house of david is another show where Runway’s ai video models were used to generate frames in certain scenes.
As Hollywood Opens Up to AI-Powered Video Generation, Many Actor and Writers Continue to Protest the inclusion of the technology in filmmaking. Last Year, The Writers Guild Of America (WGA) Urged Major Studios and Netflix to Take ImmediaTe Legal Action Against any company “That has used our members’ Worses to Train Ai Systems.”
