A few years ago, Netflix deployed son service Netflix Games on mobiles with the aim of becoming A market leader. It is clear that, for the moment, It seems to be a difficult goal to achieve. Despite great ambitions, the streaming giant quickly rear back, notably by closing one of its video game studios in California last year.
The objective now is to call on major names in industry, such as Rockstar Games with GTAto achieve several million downloads. Recently, other major licenses have arrived at no additional cost on service as Civilization et Street Fighter.
Of course, Netflix does not intend to abandon the production of its own games. But for this, the company intends to use generative AI.
Netflix intends to call on AI to develop its next games
Last April, the boss of Netflix Games confirmed that, according to him, the future of video games was not on consoles. According to the latter, it is the Cloud Gaming which was undoubtedly the future of this industry! Alain Tascan thus confirmed that Netflix did not intend to abandon the development of games.
From now on, it is in a recent job offer that we have just seen that the streaming giant is looking for a “Director of generative AI” pour “Direct the strategy and application of the generative AI within our organization of video games”. A position that offers very nice remuneration included Between $ 430,000 and $ 840,000 per yeareither Between 35,800 and $ 70,000 per month.
In the ad, we can read that the objective of the person who will be selected will be to create unique and enriching experiences, with the help of the generative AI:
“This position is at the intersection of technology, product and creativity, and will guide you in the way we exploit the advanced AI to create enriching, innovative and scalable experiences for players. Your mission is to shape and develop our approach to generative AI, from the basic functionalities to the game features, through entirely new forms of play, based on what is technically achievable and on what is captivating for players ”.
For Netflix, the future of video games is therefore generative AI and cloud gaming. Let us say all the same that the announcement specifies that the person who will be recruited must be able to know “When and how the generation AI adds real value to experience”as well as the capacity “To influence the global reflection of the company on generation AI”. Obviously, the development of the next Netflix games Devra s’ppuyer sur l’yabut should not be completely produced using AI. At least, for the moment.
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