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World of Software > News > New Apple video comedically says: be careful what you remove from photos – 9to5Mac
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New Apple video comedically says: be careful what you remove from photos – 9to5Mac

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Last updated: 2025/07/17 at 1:00 PM
News Room Published 17 July 2025
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Apple has just released a new video advertising Apple Intelligence on the iPhone 16, with one feature spotlighted: Clean Up. The humorous message of the video? Be careful what you remove from photos.

Clean Up should not be used to remove beloved pets, says new ad

Clean Up is an Apple Intelligence feature that lets you remove unwanted objects from photos.

Available inside the Photos app, Clean Up lets you easily alter an image to get rid of any visual distraction that’s unwanted.

But per Apple’s new video, you probably shouldn’t use it to remove your partner’s beloved cat.

Clean Up is available on all iPhones compatible with Apple Intelligence, as well as supported iPads and Macs.

What did you think of Apple’s new ad? What’s your experience been like using Clean Up? Let us know in the comments.

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