Google Undercutting Rivals
Google is going after paid-for transcription services such as Otter with this new launch. But it will need to scramble to add features like AI-generated summaries, editable transcripts or a roundup of actionable items if it is going to compete in the enterprise space.
Otter has pretty seamless integration with Google Meet for example (as well as Zoom). However, there are limits in place for free users so this might be where Google gains fans.
It could be, though, that this is also just a neat way to make people play around with the hundreds – if not thousands – of family videos that they upload to Google Drive each year.