GOOGLE has officially unleashed its latest smartphones with a bunch of helpful new features and a mega zoom you can’t do on iPhone.
The tech giant’s fresh Pixel 10 line-up boasts camera upgrades, as well as tools to help users do more on their phone faster.
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There are four new models in the range once again, including the main Pixel 10, the Pixel 10 Pro, the Pixel 10 Pro XL and the Pixel 10 Pro Fold.
The look of the smartphones stay true to the previous Pixel design, with some new colours and the return of the original Indigo.
AI is front and centre of Google’s focus, with features that can magically gather information for you whenever it’s mentioned in a phone call or text message, so you don’t have to go searching around for it.
Known as Magic Cue, it digs through apps like Gmail, Calendar and Screenshots to find relevant information instantly without you needing to lift a finger.
For example, should a friend text you asking about when your flight is landing the details will automatically appear to send if you choose to.
Or if another pal asks for photos of your holiday, suggestions will show up.
The details are privately and securely handled on-device by the Google’s powerful Tensor G5 chip with your permission, meaning no sensitive information is sent off online.
Magic Cue’s capabilities are also utilised in the new Daily Hub, which shows a personalised digest of your day in the discover feed.
Elsewhere, AI is being used to take live translation of phone calls a step further.
The Pixel 10 will not only translate what you and the other person says instantly but it will playback in what sounds like each speaker’s voice.
It works when translating to or from English with Spanish, German, Japanese, French, Hindi, Italian, Portuguese, Swedish, Russian and Indonesian.
Google has focused on some camera improvements too, providing an eye-watering 100x digital zoom on the Pixel 10 Pro and 10 Pro XL to go mega close.
AI jumps in once again on all models with a new Camera Coach that suggest ways to improve your photos as you’re taking them, such as choosing different framing and composition for a shot.
And Best Take, the group photo tool that combines the perfect facial expressions from a series of shots, is now going automatic, so it will activate when it senses you are taking a group photo.
In another surprising announcement, prices for the Pixel 10 handsets have not increased this year, staying the same as last year’s Pixel 9 launch.
These start from £799 / $799 – and can be reduced further if you trade in your old smartphone.
There’s also a freebie worth £190 included with all the Pro models.
You get access to Gemini Pro for a whole year, which is Google’s more powerful and fast AI system, capable of extra skills such as Veo 3 Fast for text-to-video generation.
Google is also offering seven years of Android and security upgrades once again.
The Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL go on sale on August 28, while the Pixel 10 Pro Fold will follow on October 9.
Who offers free updates longest?
The longer you receive updates, the longer you can safely continue using your smartphone – with the latest features thrown in too for free.
Samsung
For the Galaxy S25 series, Samsung said it would provide at least seven generations of OS updates and seven years of security updates.
OnePlus
At the launch of the OnePlus 13, OnePlus committed to at least four years of Android updates and six years of security updates.
Xiaomi
Xiaomi offers four years off Android updates and five years security updates.
Google
For the Pixel 10 series, Google said that devices would receive at least seven years of support.
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