Still no classic Nintendo Direct in sight, but Nintendo has an unusual announcement to make. After having imposed herself as an icon of the video game for 40 years, Mario is about to start a new major step in her career. The mustachioed plumber will become the face of a range of first age products. The Kyoto firm intends to make its mascot a figure that accompanies the public from the earliest childhood, just like some cartoon characters for example.
To do this, Nintendo sees things big and will offer Toys, clothes and even a hitchhiking series for young children, but also a free awakening video game. The latter, entitled Hello Mario, will be available on Nintendo Switch and Smartphone (iOS 15 and Android 6.0 or higher) from August 26. According to the first images shared by the Japanese giant, it will be an application Inspired by the Super Mario 64 and Super Mario 64 DS Super Mario Home menu, which will offer to interact with Mario’s face. Hello Mario will react differently to a whole bunch of movements, enough to amuse children and parents.
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a look at the free Hello, Mario! app coming to mobile and Switch on August 26.
“Mario will react in various ways based on the player’s input, allowing parents and young children to play together and enjoy each reaction they see.” https://t.co/JQHI8cJgZL pic.twitter.com/Dx7KILxQvT
— Wario64 (@Wario64) August 8, 2025
This same concept will be taken up in a physical book that will be part of the range of toys and other My Mario products. Nintendo will also market wooden blocks with the image of the emblematic characters and objects of the Mushroom Kingdom, which can be used as an Iibero in compatible games.
When will my Mario toys be available in France?
For the time being, the My Mario range will be exclusively marketed in the Nintendo stores of Tokyo, Osaka and Kyoto, from August 26, 2025. However, A global launch of the products is in preparation for the year 2026. In terms of awakening video games Hello Mariothe official Nintendo website does not specify whether the application will be available around the world at the end of the month. We will have to wait until August 26 to be clear.
Here are the prices of the products and their conversion to euros in order to have a better idea of what awaits us (while keeping in mind that Western prices will certainly be higher in order to compensate for the weakness of the yen):
- Set of mario wooden blocks (3 rooms) / 2980 yen / approximately € 17
- Set of mario wooden blocks and her friends (30 pieces) / 19 980 yen / around 116 €
- Hello, Mario! / 1870 yen / around € 10
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